Members of ICBC Elite Club have grown remarkably this year. The place of Elite Club Account as ICBC core brand is further strengthened. From January to February, there are 135,000 new customers joining ICBC Elite Club. Amongst, 11% were high-end customers with assets over RMB one million. The growth rate hit a staggering 16.6%. At the end of February, there were 2.01 million Elite Club Account customers accumulatively. Total finance assets of club members already reached RMB 532.5 billion.
The rapid growth of ICBC Elite Club mainly benefited from its rich service variety and well-developed quality customer service system. ICBC has been consistently launched new and innovative products, especially series of new products and new functions for Elite Club Account customers. The brand of Elite Club is now in a much wider context and more attractive to customers. At the same time, ICBC continues to make efforts to improve its quality customer service system. Banking Finance Analysts are growing in force and ready to serve customers of Elite Club Account at a higher standard.
