On Jan. 11, the Yue Kingdom Terrace Square was full of the culture and folklore of Shaoxing. The launching ceremony of 2011 Chinese Cultural Tour, sponsored by Zhejiang Provincial Tourism Administration and Shaoxing Municipal People s Government, organized by Shaoxing Tourism Committee, was solemnly held there. Wang Jianman, Vice Governor of Zhejiang Province, Zhao Jinrong, Director of the Provincial Tourism Bureau, Xu Peng, Vice Director of the Provincial Tourism Bureau, and Shaoxing leaders, like Qian Jianmin, and Yang Wenxiao attended the ceremony. Xie Jijian, Deputy Director of the General Office of Zhejiang Province officiated at the ceremony.