Fosun Pharmacy Changed its Name into For Me Pharmacy

The Inauguration Ceremony and the Press Conference of Fumei Pharmacy was held in the afternoon of Nov. 18. From then on, Shanghai Fosun Pharmacy Chain--store Company Ltd, the largest pharmaceutical retail chain--store enterprise in Shanghai, formally change its name into Shanghai For Me Pharmacy Chain Stores Company Ltd with its over 360 stores unanimously changing their names into For Me Pharmacy and abandoning the old store names of Fosun Pharmacy .

Chaowei Shen, President of the company, said, We have worked out an elaborate work plan for our brand which is being implemented in an orderly way. We began the new decoration of our stores in Sept. this year and the renovation of all stores is expected to be finished by the end of Feb. 2010. From 2010, with a brand-new appearance, For Me Pharmacy will provide its customers with better services, making unremitting efforts to improve the health level and living standard of the whole society.

According to the spokesman of For Me Pharmacy, this change of the brand name is intended to meet the requirement of the strategic development of the company s own brand, and there is no change in its investors with For Me Pharmacy after the change still as the core brand and development priority in the commercial-retail field of Fosun Pharmaceutical Group.

Shanghai Fosun Pharmacy Chain--store Company Ltd, the pharmaceutical retail chain store enterprise controlled totally by Shanghai Fosun Pharmaceutical (Group) Stock Company Limited (hereinafter referred to as Fosun Pharma), was founded in May, 2001, and was confirmed by the SFDA in the same year as a large-scale modernized pharmaceutical retail enterprise eligible to run trans-provincial and nationwide chain stores.

With the formal establishment of the chain orientation and with an aim of Complementary, A Shared Market, Sincere Cooperation, Brilliant Achievements , the company has developed chain operation in surrounding areas with increase in its scale by a growing number of regular chains and franchised stores.

Currently, Fosun Pharmacy has opened more than 360 stores only in Shanghai, becoming the largest chain store in the region.

For Me Pharmacy has clear and rational orientation which is to carry out the retail chain operation in the form of community convenient drugstores selling medical & health products as well as convenience goods and to apply E-commerce to online sales and services of the company. Its online drugstore, Daoyao www.daoyao.com , is one of the very few professional drugstores in China with online drug sale qualification approved by State Food and Drug Administration.

For Me Pharmacy is expected to successfully achieve a metamorphosis of its own brand image through the Brand Reinvention Campaign starting from this brand name change.