Innovation and paSsion: Tasly SA innovated various marketing methods

For the purpose of improving Tasly s brand attraction and increasing distributors loyalty and cohesion, Tasly South Africa, under the strategy of the headquarters, has been innovating marketing methods in consideration of customers needs and aggressively seeking resource consolidation and through two years efforts has finally launched the first medical insurance covering traditional drugs in Africa in collaboration with Getmed, a local medical insurance company.

Any distributor who meets the minimum monthly PBV can be covered by this insurance, by which 50%-100% of the costs arising from using Taslian products for chronic disease treatment are paid and an annual amount of 500-1000 rand is given to each insurant for the purpose of MC test, flu vaccines, AIDS treatment or other medical services.

Meanwhile, the company worked with MasterCard and introduced Tasly Payport Card, a low-cost banking card for each distributor to use at supermarkets, shopping malls and all banks and to get a discount of up to 50% from 350 hotels in Southern Africa, 10%-15% from long-distance bus lines and other discounts on air ticket, car rental etc.

The company formally introduced the above services on June 27, 2009 and won wide acceptance from distributors. Making decisions in light of customers needs, the company has fired distributors with enthusiasm, attracted more customers and increased its brand value and product sales.