[Information Times] Evergrande Real Estate brought another storm of low prices

News, Information Times (Reporter: Li Dongyuan) As the expected recovery of the real estate market has appeared, a few domestic brand developers have increased the number of projects for sale successively to obtain opening bonuses in the coming 2009. Evergrande Real Estate intends to arouse another storm of low prices during the short golden week commencing on New Year s Day as it benefited from the first opportunity of the recovered market with a strategy of low prices as early as the National Day period.

Evergrande Splendor is to sell at 15% off on its opening day

The reporter learns that quite a few brand developers have increased the number of projects for sales recently and offered the consumers a considerable discount to welcome the coming the short golden week commencing on New Year Day and in the hope of driving the recovery of the real estate market further. Benefiting from the first opportunity of the recovered market with a marketing strategy of cost prices as early as the National Day period, Evergrande Real Estate projects will arouse another storm of low prices during the New Year s Day period: Guangdong Evergrande Splendor and Changsha Evergrande Palace will be opened ceremoniously at cost prices and new buildings in another ten-plus cities such as Chengdu and Shenyang will be on sale. According to the introduction of relevant leader of Evergrande, this time will be the last one that nearly 20 projects are to be sold at cost prices to provide consumers with good purchase opportunities.

Guangzhou Evergrande Splendor Project to be available on New Year s Day will be sold at cost prices plus a 15% discount on the opening day. Its forest villa is priced at 390,000 yuan/flat with an area of 148 266 square meters and offered front and back gardens; the average price of the houses with an area of 34 137 square meters is 1880 yuan/ square meter. It s known that over ten thousand people called this project and over 5000 person-times visited it. The highest record of purchase confirmations by over 500 person-times on a single day was broken on the opening day. The developer discloses that a new high has been achieved so far because the number of purchase confirmations has added up to 1000 person-times.

The interest conceder will become a winner in the real estate market

To rejuvenate economy and stabilize house prices, the authorities have promulgated a series of new relief policies since the end of October, bringing confidence to the real estate market and removing the onlooker mindset of a lot of potential house buyers. According to the statistics of relevant department, with the further intensification of relief momentum, a number of markets such as Beijing, Shanghai, Shenzhen and Guangzhou have been recovered to a certain extent recently, because both the prices and the quantities have risen slightly.

Ke Peng, marketing director of Evergrande Real Estate, said: current real estate market is recovering and the onlooking atmosphere is being appeased at a crucial point. This is a good opportunity for both developers and house buyers. Evergrande dare concede interests in advance and at one stroke in September, breaking the onlooking of consumers. It therefore has the hope of using this new round of recovery period once for all relying on its touch-bottom prices to make the prices of its building projects the earliest rebounding time, the largest extent and the longest duration and win precious resources for its development. It even has the hope of obtaining preferential identity of house buyers since the early risers among the potential house buyers can benefit from recovery and rebounding ahead of time.

Relevant news

Evergrande Estate was appraised as 2008 Benevolent Chinese Enterprise

On the evening of December 29, 2008 Benevolent Chinese Enterprises Commendation Conference was held ceremoniously and a number of enterprises typical of Evergrande Real Estate Group Limited won honors. It s learned that this activity was jointly organized by Guangzhou Daily and Guangzhou Charity Association with a view to commending corporate citizens that had made outstanding contributions in major Chinese events in 2008 and supporting sustainable development of charities. It took one month to appraise and select hundreds of candidates, including World Top 500 Enterprises, famous state-owned enterprises, large private enterprises. The organizers said that the quantity of donations was only one of the appraisal and selection conditions to measure whether an enterprise is a benevolent enterprise because the social image and social responsibility of the enterprise were also appraised comprehensively.