[West China Metropolis Daily]Evergrande s courage to fulfill its social responsibility

Every reputable real estate company should feel duty-bound to fulfill its due social responsibility. said Mr. Xiong Min, President and General Manager of Evergrande s Chengdu subsidiary, to our journalist during the interview.

Prompt donation after the earthquake

After the major earthquake on May 12th, Evergrande promptly made the first donation of 10 million RMB to the earthquake-hit area. Afterwards, thousands of employees from Evergrande s Head Office as well as subsidiaries in 22 cities voluntarily donated another 1.349 million RMB. Hundreds of thousands of Evergrande house owners also donated RMB 629,000 Yuan as well as large quantities of disaster relief supply to the earthquake-hit area.

Last year, Evergarnde s Board Chairman Mr. Xu Jiayin won the prestigious China Charity Award in the most caring individual philanthropist category. Ever since its establishment, Evergrande has sponsored and donated to various public welfare undertakings for over 200 times with donation totaling over 175 million RMB.

Ever since its foundation, Evergrande has been give top priority to brand building. Evergrande can not grow without the support of the society, so it is our duty to repay the society. So Evergarnde has always been committed to high quality to ensure people s safety to the largest extent, it also adopts effective and practical supportive measures to help address actual needs of the residents in the earthquake area.

Evergrande s high sense of social responsibility also helps improve its reputation. Evergrande s Chengdu subsidiary went even a step further by issuing a package of preferential policies for earthquake area residents in addition to the cost price. It reduces the unit price/m2 by RMB 400 Yuan in addition to the cost price exclusively to the earthquake area residents as a way to show Evergrande s sympathy for their suffering.

Repay the society with the best product

Evergrande has all along been attaching great importance to products R&D. It is committed to increasing the product s technological content in the hope of serving our customers with constantly-improving housing products. And anti-earthquake design is a key indispensible link in Evergrande s efforts to create high quality projects. For example, the full frame-shear wall structure, the super-sized balcony equipped with cruciform bearing beam, the optimized architectural design, and the world-class construction, are all a reflection of Evergrande s commitment to construction safety. In recent years, Evergrande has implemented the quality strategy on an nationwide scale. It has established a complete set of international quality standards and is committed to creating quality project at every link. Moreover, through its standardized operation in public bidding over the past years, Evergrande has established collaboration with top global brands in various links including product design, materials purchasing, construction, decoration, marketing planning, and logistic services. Effective alliance with these global brands ensures global sourcing of best quality resources For example Evergrande has established uniform principles and standards for global purchasing and distribution. It has established strategic direct supply alliance with dozens of world-famous equipment and materials suppliers such as Siemens and John Swire & Sons. Evergrande s national distribution center is responsible for distributing equipment and materials to all across the country, this not only ensures compliance with quality standards at the source, but also ensures biggest discount from suppliers. That s why we can declare loud and clear not only are Evergrande houses anti-earthquake, but also they are high-quality houses at affordable prices.