[Chongqing Evening News] Powerful Offense of Evergrande

Source:Chongqing Evening News

Super value Masterpiece

In the first half of the year, two communities of Evergrande Group enhanced each other s beauty. The 2nd phase and 3rd phase of Evergrande City were respectively open for sale on Apr. 19 and May 3. The sales rate on the same day of opening for sale exceeded 90% for two times.

The houses of Evergrande Palace were open for sale on May 1. 4+1 foreign-style houses with lifts and gardens and small luxurious houses that are unique in the city were launched into the market. The sales rate on the same day of opening for sale was higher than 80%.

Evergrande Real Estate Group: Improving the sight of Chongqing with the strategy of Masterpiece

Evergrande Real Estate Group that insists on high quality with high cost-performance ratio has always undertaken the role of a point man in the recovery of the real estate market. According to the person in charge of Chongqing Evergrande Real Estate Company, since this year, the good sale situation of Evergrande has been kept with exciting opening for sale and victories in succession.

The product value and the growth potential of Evergrande City, the luxurious representative of high-story buildings, and Evergrande Palace, the luxurious houses with overhead gardens, are extensively acknowledged.

Since the golden week of the National Day in last year, several dozens of projects of Evergrande in the country have been sold in the fine-work-based sale mode of houses almost ready for use with gardens and exquisite decoration. Sufficient market competitiveness has been kept. The houses have won the favor of citizens of difference places. The implemented strategy of high cost-performance ratio enables its market share occupation rate to constantly expand and take the lead in the national real estate market for a long time.

At the beginning of the year, the recovery speed of Chongqing real estate market took the lead in the country. The houses of Evergrande series in the south and north of the main city have been warmly welcomed by Chongqing citizens. In order to build the more competitive peripheral environment, Evergrande has been constantly increasing the standards of the garden environment and the construction of the main body.

The sale mode of outdoor-scene-based gardens is implemented, which greatly enhances the acknowledgement degree of the house buyers at the first sight, and achieves the acknowledgement of the appreciation concept. With the luxurious club higher than five-star level, and sports center of as many as ten thousand square meters, and the independent business street, the quality life of high grade in Chongqing was started.

Of course, the input will not be wasted. The unique sale mode of Evergrande enables the advanced presence of the key elements such as gardens and auxiliary facilities in the commitment of Evergrande to the customers, thus strengthening the confidence of purchase . The continuous successful achievement of Evergrande demonstrated the enormous vitality of the fine work strategy followed by Evergrande and the anti-risk ability of Evergrande. The fast sales of Evergrande City and Evergrande Palace proved that the buildings of Evergrande have been successfully localized.

The responsible person of Evergrande Real Estate emphasized that in the current market environment, high cost-performance ratio is also an important means for developers to open the market. Evergrande works are welcomed not only because of the high quality, but also because of the good prices. During the period of the May Day, Evergrande still insisted on the mode of sales at cost price in the large-scale opening for sale in the country.

In the whole country, the prices of 22 projects of Evergrande are generally lower than those of peripheral projects respectively. All of them were launched into the market at the cost prices. In addition, a discount of 12% to 15% could be offered to the customers at the opening for sale. The 22 projects covered two projects, namely, Evergrande City and Evergrande Palace, which were mainly promoted by Chongqing Evergrande Real Estate Company in the first half of the year.

In the second half year, Evergrande will comprehensively speed up the development. Five communities are about to be open for sale, including the Evergrande Splendor, an international tourism and resort villa town that is being newly launched into the market, and Evergrande Metropolis and Evergrande Oasis located in the mature areas of Chongqing, such as Daping and Yangjiaping. Both projects are the luxurious communities in the central area of the city.

Significant Evergrande
Flagship Works

The distinct style and bold and powerful strategy of Evergrande has deeply impressed the market. In the first half of the year, close attention of the industry and consumers was paid to the outstanding performance of Evergrande that quickly promoted the sales of the houses, which brought new inspiration to the market.

The powerful advantages such as the marketing strategy with special prices provided at the opening for sale and appreciation, the sale mode of outdoor-scene houses almost ready for sale, and the extra high cost-performance ratio not only won cheers, but also subverted the existing competition forms and methods of the local real estate market.

In a sense, it is exactly the enterprises like Evergrande with the philosophy of successful existence in the market and the enterprising spirit that give the market new competition inspiration, and at the same time strengthen the competitiveness and influence of the real estate market of Chongqing.

Key words such as imperial, international, and exquisite are repeated over and over, and the corresponding market foundation is considerably large . The saying of a personage in the industry is the just and soundest appraisal of Evergrande. Seeing is believing. Along with the gradual presence of the products, the convincingness of Evergrande works shown on the spot has become its most basic competitiveness.

In this prerequisite, Evergrande has powerfully promoted and popularized the sales of buildings in batches for winning popularity to a large extent. The significant methods reflect the steady and practical style of a large-scaled real estate enterprise ranks top 10 in China.

Reporter: Xiao Ling