[Guangzhou Daily] Evergrande Ignites A Wave of Promotion

Source: Guangzhou Daily

It is reported (by reporter Long Lei) that the Evergrande Real Estate Group, taking 22 key national cities and 48 estates to hit the Golden September and Silver October , takes the lead in launching the first round of selling wave in its headquarter Guangzhou. This week, the 2009 downtown river view luxury estate Evergrande Oasis will official open this week. In addition, Evergrande Royal Mansion, Evergrande Tianlai Lake and Evergrande Lingshu Villa will open this weekend, igniting Guangzhou property market.

Two Jinshazhou Riverview Estates Compete with Each Other

Evergrande Oasis, a highlight of Evergrande Real Estate in 2009, is a masterpiece embodying the experience of 12 years and create a luxurious mansion benchmarking with an effort to transcend the past standard for luxurious mansions. In the overall planning, the biggest highlight of the Evergrande Oasis is that it integrates its natural advantages of river view, 20,000 square meters of central lake scenic area and the Dieshui Garden Plaza, thus forming a tier-upon-tier architecture and garden layout and maximizing the river view and the park landscape of the community.

In design, this estate is purely of large unit type with low-volume ratio. It is also the unique large unit estate in this district besides villa estate.

According to developer, the project Royal Sports Center will be completed and the estates shows a European royal classic charm. Stacked-style villas, small high-rise houses have been completed, and the royal garden has taken shape. The estate may be open to visitors this week and receive VIP discount registration.

The newly-launched Jinshazhou Mansion - Evergrande Royal Mansion will be introduced this week with prices of at least RMB 9388 yuan/m2 and a decoration cost of RMB 3,000 yuan/m2. This week is the last week for subscription and subscribers will enjoy a discount of 15%. It is reported that the Evergrande Royal Mansion is the "seat of king" in the entire district.

Located in the Banshan Park, the Evergrande Royal Mansion overlooks the view of the world-class central park with a 270-degree river view landscape. Two lakes, Zishan Lake and Dangui Lake come into your view. More than 200 units are launched for the first time with areas of 96~201 square meters, three or four bedrooms.

Every house has a broad balcony with good ventilation and lighting effects.

Evergrande Royal Mansion adheres to the "fine" and "finished product" selling model of quasi-ready estate, the whole virtual gardens and fine decoration. In the opening, the world-class royal garden of 200,000 square meters, the grand river corridor, the extraordinary axis royal garden, distinguished luxury yacht marina and the five beautiful lakes inside the park will be more mature and elegant.

In the meantime, a world-class aircraft carrier package of 100,000 square meters has been fully put into use, including the Platinum Seven Star Hotel, an international luxury sports center and the royal yachts, etc. Community education supportings have also taken shape, including the provincial affiliated primary school to South China Normal University Evergrande School, Eaton bilingual kindergarten etc.

Estate and Villas Impact the Market Hand in Hand

Evergrande-Tianlai Lake, Evergrande Lingshu Villa will also open on this Sunday, not only feedbacking the consumers, but also giving an assurance to the market.

According to a responsible person of Evergrande Real Estate, Evergrande-Tianlai Unit includes two rooms, three rooms and four rooms with households gardens. Every household has north-south convection, super-wide building distance, fully protecting privacy of living. What is the most important is that Tianlai Laike continue to uphold the Evergrande Real Estate principle of "special price in opening" with the market's overall trend of rising prices, enjoying an additional discount of 15% this week.

A two-bedroom flat values only RMB 390,000 yuan/set with a decoration cost of 1,600 yuan/m2 for free, that is, the unit price is more than RMB 400,000 yuan with decoration for free, and every household can the beautiful river view. Introduced in parallel with a small amount of villas are launched at the same with prices of at least RMB 9200 yuan/m2, hollow living rooms and super large lakeshore gardens.

These villas are built backing mountains and facing lakes and are highly cost-effective real estate in Guangzhou.

The biggest highlight of Evergrande Lingshu Villa in northern Guangzhou Evergrande is to make high-end villas affordable for ordinary people. You can realize your dream of villa with one an amount equal to the price of one-bedroom villa with one living room in the downtown: Linhai Villa is 3680 yuan/m2 with an area of 150 266 square meters, a hollow living room and a super large garden.

Compared with the urban housing with rising price or suburban villas, "the low price" fully demonstrates a feature of high cost-effectiveness. The western-style estates introduced over the same period house have an area of 34~121 square meters and the total cost is as low as 120,000 yuan/set with a decoration cost of 1,500 yuan/m2 for free, made by famous international brands such as Kohler, Panasonic and Marco Polo and others to create elaborate and demonstrating the essence of high quality of the Evergrande "famous brands and 9A decoration".

To seize and Expand Market Shares in A Bull Market

It is reported (by reporter Long Lei) that the market warms up, the property market becomes strong and market consumption is potential. The sales battle of traditional peak season for the property market "Golden September and Silver October" breaks out ahead of schedule and the developers steps up to promote products.

Evergrande Real Estate, always having big deals, took 48 complexes in 22 key cities to land the estate market in advance this month after the interest concession of RMB 800 million yuan in 48 complexes in the first estate purchasing festival, firstly starting the battle of "Golden September and Silver October" and demonstrating its huge brand appeal.

It is reported that Evergrande Real Estate s new products are Guangzhou, Kunming, Changsha, Nanjing, Xi'an, Chongqing, Chengdu, Tianjin, Taiyuan, Wuhan, Hefei, Shenyang, Baotou, Luoyang, Guiyang and other key cities. The product type includes a wide range, including medium-end products suitable for ordinary consumers, vacation resort products and large urban luxury estates and so on.

The product pattern includes single villa, semi-villa, joint villa, garden houses, multi-layer, small high-rise, medium high-rise and high-rise residential buildings and other types; the unit area ranges from tens to hundreds of square meters with full coverage of product types. The selling model still adopts the "garden virtual plus quasi-ready housing and fine decoration", adhering to the "special prices in opening" in price to get the buyers get the benefits and Evergrande can also continually occupy and expand market shares.