Glorious release of 1,500,000th Xiali at 1:11 p.m.

Tianjin, August 8, 2007, with the first sea-blue Xiali N3 car running slowly out of the general assembly workshop of Tianjin FAW, the 1,500,000th Xiali car was successfully released offline, marking a new height in the development of Chinese independent car brands and a new record capable of being written perfectly into the history of the development of Chinese car industry.

Long honored as the first brand of Chinese economical cars, Xiali has boasted an accumulated output of 1,500,000 including over 1,200,000 in possession since it was released into the market in the 1980s. According to the number of private cars in possession in China, one out of 11 cars on average is Xiali car manufactured by Tianjin FAW.

While 18-year development repaid with 1,000,000 Xiali cars, making another 500,000 in three years made Xiali achieve a supernormal development speed of 300%, this is the pride of Xiali s fans, as well as a successful case of the independent development of the Chinese national car industry.

As an evergreen of the Chinese car market and a spokesman of Chinese independent car brands, the everlasting Xiali cars have even been honored as Xiali phenomenon in the industry to become an embodiment of the development of national industries. Its development mode and effect not only opened a referential way of success for the development of Chinese independent car brands, but greatly boosted the confidence of the national car industry.

It is even may be said that independent brands can rival foreign brands in sales and have much voice in the market thanks in part to Xiali s demonstrative effect. Brand effect, stable performance, high quality, independent innovation and convenient service are Xiali s five weapons in its development.

velopment of the Chinese private car market, Xiali is almost known to all consumers. Affinity, reliability, trust and faith, these brand core values emerging from market tempering and reputation inheritance make Xiali worthy the title of Chinese popular car. To some extent, Xiali has even become an epitome of rational consumption culture, the three-saving concept advocated by it is more of demonstrative and guiding significance to the development of Chinese family cars.

It is generally accepted by Xiali s consumers that Xiali is pleasant to drive. They never knew that any car pleasant to drive shall bear the design concept of human orientation and sophisticated technologies and rich experience in the aspects of overall design, assembly match and car adjustment. Also, Xiali s success is attributable to its discovery of golden means of cost control and quality management.

For years, while its price reduced constantly, Xiali has made steady improvements in quality and technology so as to achieve a bumper harvest both in cost control and quality management. In order to improve product quality, Tianjin FAW not only started early to introduce in the management concept and mode of Toyota Japan comprehensive, but perfected management, improved technology, strengthened control and increased efficiency in such links as purchase, manufacture and test so as to gradually establish and enhance a full set of mature and effective quality control systems.

Through independent R & D and scientific and technological innovation, Xiali has developed into a distinguished manufacturer with a full variety of models such as Xiali A, A+, N3 and New N3 equipped with engines with displacements ranging from 1.0L, 1.1L, 1.3L and 1.4L. In equipment, the use of technical equipment such as electrically-driven doors and windows, central locking, power steering and automatic transmission make Xiali s technical level basically equal to advanced international level.

In 2005, Xiali New N3 stood out to win the great honor of 2005 CCTV Chinese Independent Brand Car , another great achievement in Tianjin FAW s way of independent innovation.

Convenient service and sufficient accessories are also important reasons for Xiali s ceaseless achievements. The maintenance outlets spread all over the country and the comprehensive implementation of the concept of full-process service is a gradual reflection of Tianjin FAW s strong network and service advantage.

Particularly today when consumers are attaching greater and greater importance to after-sale service, whoever is advantageous in network resources will take the lead in attracting consumers. In recent years, relying on its strong advantage in marketing network, Tianjin FAW has been pressing ahead with its hardware construction and improvement of software management level through relevant standardized, streamlined, human-oriented and homely services.

In 2005, Tianjin FAW came out on top in comprehensive appraisal by small car consumers according to the relevant market investigation conducted by J. D. Power, an international evaluation authority, showing consumers greatest praise and full recognition of its capacity for service guarantee, service level and quality.

We have gone through all hardships to achieve good results and now we will gain momentum for a brighter future. It is believed that Tianjin FAW and Xiali will take the release of the 1,500,000th car as a new start, hold high the flag of independent brand, march triumphantly toward the domestic and foreign market and constantly create new brilliance.