SANY's overseas marketing achieved a big success at recently closed BAUMA. During the 7 days exhibition, SANY signed sales contracts of 60 million US dollars.
This time exhibition is a practice for SANY's overseas marketing. More than 50 thousand customers visited SANY's booth, and 17 equipments among 19 were purchased by customers from Germany, France, Algeria, Ghana, Russia. A customer from Netherlands bought SANY's crawler crane valued 6 million dollars in one offer.
At the same time, international branch companies of SANY also achieved large success, especially European company. SANY's European company dispatched over 20 salesmen allied with Germany dealer, BODO Company. At BAUMA, SANY made a sales contract of 10 million US dollars with BODO Company. Because of the good sales condition, the European company has applied for increased sales assignment actively.
During the exhibition, SANY wined sales contract amounts to 60 million US dollars. From the introduction of international salesman, the influence of SANY brand at BAUMA is strengthening till now. A customer from South African viewed SANY's equipments on spot with surprise and doubted that the exhibits were OEM products of SANY. In order to dispel his mistrust, SANY invited him to visit its manufacture base in Changsha. After the visit, he purchased 6 trailer-mounted concrete pumps and 2 truck-mounted concrete pumps of SANY.