USA: Jessica Simpson Shoes and Apparel Have a Life of Their Own

As popularity grows, it is becoming increasingly difficult to keep Jessica Simpson shoes on the shelves at retail stores. Because of this, more and more buyers are turning to online vendors to fill their orders. Sites such as JessicaSimpsonOnline.com are seeing hugely increased traffic and sales thanks to the Simpson shoe line.

Since its launch in early 2006, the Simpson shoe line has seen a lot of peaks but no valleys. A steady increase in popularity is evident over the last two years as shown by Google Trends, an online tool for viewing search patterns in the Internet. Compared to searches on Jessica herself (a pattern of steady decline), searches for her shoes are consistently increasing.

"This evidence makes it evident that the popularity of Jessica Simpson shoes is not tied to Jessica's Hollywood and music industry popularity; a fact that lends vast credibility to her shoes as a product independent of her name," said Brigitte Helmbold, owner and founder of JessicaSimpsonOnline.com. "Too often in the world these days, a Hollywood personality launches a product that sees instant attention but flails under the pressure to keep consumers hooked. Not so with her shoes. The very fact that her own popularity has declined while her shoes' popularity has risen proves that consumers are drawn to an exceptional product rather than the name."

Helmbold continued: "As popularity in Jessica Simpson shoes and apparel grows, we will undoubtedly continue to see more fantastic styles released to the line. JessicaSimpsonOnline.com will continue to carry the latest in exciting Simpson shoes, providing consumers with the latest and greatest that Jessica has to offer."