Intimate apparel no longer has to be hidden in a corner, away from public views, says Lisa Osmond, co-manager at Victoria's Secret in Sioux Falls.
"Society's view has changed," Osmond said. "Everything used to be so conservative; now everybody is a lot more open and women are not as shy or embarrased about shopping for underwear."
Underwear consumers say they feel more comfortable shopping for their intimate apparel than ever before. With buckets of lacy, silky, printed underwear and racks of different bras, underwear stores have become popular havens for women of all ages to come and buy their necessities.
Senior Kelsey Fluke said she never feels embarrased or uncomfortable about going to buy bras and underwear. She said shopping for intimate apparel has changed in the past five or 10 years and has become a trend that people everywhere are following.
"Whenever there is a trend, you see everyone following it, especially now that people are going for the sex appeal, the cute lingerie, cute underwear, just following the trend," Fluke said.
This trend reflects many USD students' demands for feeling sexy, even when they're not trying to impress anybody.
"There's a lot of people that go for the look and not necessarily the comfort," Fluke said. "I'm a person who goes for the look. If it's cute, I buy it, as long as it's not ridiculously overpriced."
Out of 57 USD students surveyed, more than one half said they shopped at Victoria's Secret. But intimate apparel stores like Victoria's Secret are in a run for their money with new competing stores, like aerie by American Eagle and Gilly Hicks by Abercrombie & Fitch.
PRICE MATTERS
Forty of the 57 students surveyed said price influenced their decisions when it comes to buying underwear.
Freshman Staci Dubbe says she always shops at Victoria's Secret because they have the best sales. When she buys her underwear, she waits for the semi-annual sales or the 5/$25 deals.
Osmond said their panties are usually bundled in the 5/$25 deal or the 3/$30 deal. She said their bras and lingerie cost anywhere from $45 to $65, with the most expensive style of bra costing $98.
"Society's view has changed," Osmond said. "Everything used to be so conservative; now everybody is a lot more open and women are not as shy or embarrased about shopping for underwear."
Underwear consumers say they feel more comfortable shopping for their intimate apparel than ever before. With buckets of lacy, silky, printed underwear and racks of different bras, underwear stores have become popular havens for women of all ages to come and buy their necessities.
Senior Kelsey Fluke said she never feels embarrased or uncomfortable about going to buy bras and underwear. She said shopping for intimate apparel has changed in the past five or 10 years and has become a trend that people everywhere are following.
"Whenever there is a trend, you see everyone following it, especially now that people are going for the sex appeal, the cute lingerie, cute underwear, just following the trend," Fluke said.
This trend reflects many USD students' demands for feeling sexy, even when they're not trying to impress anybody.
"There's a lot of people that go for the look and not necessarily the comfort," Fluke said. "I'm a person who goes for the look. If it's cute, I buy it, as long as it's not ridiculously overpriced."
Out of 57 USD students surveyed, more than one half said they shopped at Victoria's Secret. But intimate apparel stores like Victoria's Secret are in a run for their money with new competing stores, like aerie by American Eagle and Gilly Hicks by Abercrombie & Fitch.
PRICE MATTERS
Forty of the 57 students surveyed said price influenced their decisions when it comes to buying underwear.
Freshman Staci Dubbe says she always shops at Victoria's Secret because they have the best sales. When she buys her underwear, she waits for the semi-annual sales or the 5/$25 deals.
Osmond said their panties are usually bundled in the 5/$25 deal or the 3/$30 deal. She said their bras and lingerie cost anywhere from $45 to $65, with the most expensive style of bra costing $98.
