Gap Inc sees the launch of Banana Republic’s first European flagship store - opening in Regent Street, the heart of London’s west end - offering a unique international destination, synonymous with quality, heritage and style.
17,000 square foot, over three floors the store will house the women’s and men’s ready-to-wear collections, accessories and personal care products. In renovating this flagship space, Banana Republic retains the building’s rich history while combining contemporary and traditional elements to evoke the brand’s essence of affordable modern luxury.
Stephen Sunnucks, President, Gap Inc. Europe comments, “With its affinity for fashion and luxury products, London has the potential to be a strong market for Banana Republic, and our customers in Europe have expressed a great deal of interest in us bringing the brand here. This is an exciting first step for Banana Republic in Europe.”
Delivering elevated design and luxurious fabrications at approachable prices, Banana Republic will present a range of great working wardrobe solutions. Elevated essentials and sophisticated seasonal collections of clothing and accessories including; handbags, shoes, jewellery, sunglasses and personal care products. Banana Republic offers covetable, uncomplicated style that works from day to night. The Regent Street store will introduce Monogram – a new collection of wardrobe builders and statement makers that represent the very best of Banana Republic. Each item is created in limited quantities using the finest fabrics, most refined techniques and meticulous attention to detail.
Banana Republic has strived to enhance and localise the shopping experience– from unique architectural elements throughout the store to superior service, and an exhibition of photography curated by Michael Hoppen. Many of the building’s original architectural details have been retained and new design elements added; the contemporary stone floor, modern light fittings, vintage furniture and the sweeping staircase offering elegant access to the first floor.
Banana Republic’s bespoke approach to customer service aims to create the ultimate shopping experience. Clients will be greeted on entering the store by the multilingual Concierge – with expert advice on everything Banana Republic has to offer with excellent product, store and local area knowledge. Trained personal stylists will also be on-hand to offer free advice, with appointments easily booked in person, online or over the phone.
Each appointment will be tailored to individual needs with complimentary refreshments and alterations provided. Offering affordable luxury with impeccable service, this store is set to become ‘the’ shopping destination for Londoners and visitors alike.
