USA : Allurent develops e-commerce solution with scene7 tech

Allurent announced that it will integrate Adobe Scene7 OnDemand technology into its suite of e-commerce software products to provide online retailers with a one-stop shop for creating compelling shopping experiences that leverage the combination of Allurent's rich Internet commerce and Scene7's industry leading dynamic imaging services.
According to a September 2007 report from Shop.org and Forrester Research, shoppers are becoming more discriminating about their interactions online, raising the stakes for retailers to provide a consistently positive, more sophisticated experience.
Major Internet retailers are also increasingly looking for product solutions that are proven to work together to achieve lower cost of ownership. Together, Allurent and Scene7 solutions are delivering on this industry need. Allurent provides advanced e-commerce functionality, including rich merchandising displays and product detail views directly tied to the shopping cart, while Scene7 delivers scalable dynamic imaging services for dynamic resizing, zoom, alternate views and more. This integration will enable retailers to make their online shopping experience even more rich and engaging.
"We're excited to broaden Scene7's availability via this new venture with Allurent," said Doug Mack, vice president of hosted and consumer solutions at Adobe. "This collaboration will provide retailers with a solution to deliver engaging experiences that their customers demand, thus elevating their brands and setting themselves apart from their competition."

"Scene7 OnDemand is the preeminent imaging solution for online retailers," said Graeme Grant, chief operating officer at Allurent. "Working more closely with the market leader in rich media is the perfect fit since both companies focus on creating online shopping experiences that are more visually compelling and a better extension of a retailer's brand. This relationship is advantageous for our common customers and prospects."
Leading retailers like Anthropologie, Borders, Kohl'sTM and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying.
The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent’s deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer’s brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass.