USA : Zegna iJACKET 'Communication Clothing' to feature Eleksen fabrics
Write:
Thetis [2011-05-20]
Eleksen Group plc announces that Zegna Sport will utilize ElekTex controls in its new Bluetooth iJACKET, billed as “communication clothing.” With this technological advancement of Zegna’s iJACKET, wearers can use their cell phone and simultaneously listen to music on their iPod?managing both through a sleek control embedded in the jacket sleeve.
The stylish Zegna Bluetooth iJACKET embeds Eleksen’s ElekTex smart fabric. This slim electronic sensor turns fashion items into wearable electronics. With ElekTex, wearers can control their electronic devices from their sleeve while keeping the device safely tucked away in their pocket. Eleksen’s 100 percent fabric ElekTex touchpads are thin, lightweight, breathable, and waterproof, making them ideal for active and mobile lifestyles.
With ElekTex integrated into the jacket design, wearers can easily control mobile devices on the run.
The addition of a Bluetooth interface and integrated microphone on the jacket collar allow wearers to dial and chat on the phone wirelessly while enjoying music from their iPod. As an incoming call is received, the music volume automatically drops to notify the wearer, and the sleeve control panel instantly switches to phone control mode.
Robin Shephard, CEO of Eleksen comments: “Zegna’s beautiful clothing designs together with our innovative sensor technology create a desirable line of intelligent clothing that is truly pioneering in the apparel market.”
TheZegna Bluetooth iJACKET is aimed at the luxury market and is now available at Ermenegildo Zegna boutiques. For store locations, see www.zegna.com. Pricing starts at $US 1700.
Zegna Sport is a specialist in the outerwear segment and has a network of 500 points of sale world-wide, selling over 75,000 outwear garments a year. Originated in 1999, Zegna Sport embodies Ermenegildo Zegna’s elegance in the “active” world and is sensitive to its particular technical performance requirements.