Sangam (India) Ltd announced that the company is launching of its new high value-added fabric collection under the name Hanery Parker and High Flyers, under the Sangam Brand umbrella.
The company has tied up with an Italian designer for the launch of these collections. The company already has a strong presence in the Indian synthetic blended fabric segment through its existing brands “Sangam” and “Anmol” The new offering will be targeted for the high-end premium customer for suit length and trousers.
The company received an overwhelming response of new launching at its recent dealers meet and booked orders worth Rs 5 crore for the new collection.
Further, the company is also entering technical textile fabric segment to cater to the institutional needs of various industries.
The company is targeting 25 per cent revenue from high value added item like summer suits fabrics and technical textile during the current financial year.
As on July 31 2007, the company's order book position stood at Rs 135 crore, including export orders worth Rs 65 crore.
The company has tied up with an Italian designer for the launch of these collections. The company already has a strong presence in the Indian synthetic blended fabric segment through its existing brands “Sangam” and “Anmol” The new offering will be targeted for the high-end premium customer for suit length and trousers.
The company received an overwhelming response of new launching at its recent dealers meet and booked orders worth Rs 5 crore for the new collection.
Further, the company is also entering technical textile fabric segment to cater to the institutional needs of various industries.
The company is targeting 25 per cent revenue from high value added item like summer suits fabrics and technical textile during the current financial year.
As on July 31 2007, the company's order book position stood at Rs 135 crore, including export orders worth Rs 65 crore.
