Tesco Lotus plans to capture the low income market by launching Khumkha brand school uniforms, around Baht4.5-billion business.
The prices of these uniforms are about 20-30 percent lower than other brands. All shirts of kindergarten, primary school and secondary school are available within a range of 100 Baht.
Uniforms, though a seasonal product, have bright prospect with demand increasing by about 5 to 10 percent per year.
The company has organised a marketing campaign ‘Roll Back to School’ which offers around 1,000 products in a variety of school uniform and equipment lines.
Tesco Lotus plans to spend heavily on promotion and will appoint about 7,000 new employees to achieve its target.
The prices of these uniforms are about 20-30 percent lower than other brands. All shirts of kindergarten, primary school and secondary school are available within a range of 100 Baht.
Uniforms, though a seasonal product, have bright prospect with demand increasing by about 5 to 10 percent per year.
The company has organised a marketing campaign ‘Roll Back to School’ which offers around 1,000 products in a variety of school uniform and equipment lines.
Tesco Lotus plans to spend heavily on promotion and will appoint about 7,000 new employees to achieve its target.
