After the successful launch of their jeans finder in 2006, and with two million women using the site, Zafu.com is tackling another tough challenge women face in the dressing room -- finding the perfect bra.
65% of women report that they are not happy with the bra they are wearing. They struggle with getting the right style and fit in the right size.
Zafu has spent months conducting thousands of bra fittings to help women of all shapes and sizes find their perfect fit. With Zafu's new bra size & fit finder, a woman spends 3 minutes answering a few simple questions about her body shape, fit issues, and what she wants from her bra. Zafu then matches her with her perfect bra. Zafu recommends the perfect bra for her individual needs -- be it giving cleavage or providing support.
Zafu is moving quickly in its quest to help women find perfect clothes. Zafu launched its jeans fit finder in August 2006. This has been a major success and is changing the way women buy jeans online. This past June, Zafu came to the aid of plus size women with the addition of a plus size jeans fit finder covering up to size 28. Now, Zafu makes recommendations on bras and plans to expand its categories of recommendations further this Fall.
"Women visiting Zafu on our site and at our fittings have told us that, along with jeans, shopping for bras is their biggest nightmare. There are literally thousands of bewildering styles and choices with little help. We knew we could provide a solution and it's great to see a woman's happiness when she finds her perfect bra," said Blair Newel, Zafu's Fit Expert.
Zafu's success is based on research that enables the site to combine remarkable accuracy with an easy experience for women. Named to Time magazine's "Top Ten Web Sites of 2006," Zafu has also received accolades from InStyle, O, The Oprah Magazine, Real Simple, The New York Times, WWD and hundreds of fashion blogs, solidifying its presence as the unmatched expert in fit.
Here's how Zafu works:
• Women visit Zafu.com, a free service, and spend 3 minutes answering 12 questions about their fit issues with bras, body shape, style preferences and size.
• The information is passed through Zafu's proprietary algorithms and then Zafu searches its intimates database which consists of hundreds of bras from over 50 brands.
• Zafu then makes recommendations on which bras best suit a woman's individual fit, style and size needs.
• Zafu enables women to save their answers making the process even easier the next time they return.
• Zafu offers bra sizes from 30AA to 40DD.
• Zafu is not a retailer and is completely objective.
"Zafu is already a major success with women who seek help in finding the perfect pair of jeans -- but we didn't want to stop there," said Founder and CEO, Rob Holloway. "We launched Zafu to become the trusted first stop for women when they buy clothes. We've applied our expertise to bras and couldn't be more thrilled to solve yet another challenge for women."
