The University of Michigan and adidas have entered into a multi-year agreement in which adidas will supply footwear and apparel for all 25 of the university’s athletic teams. The new agreement begins with the 2008-09 academic year and extends through the 2016-17 season. The agreement is valued at $7.5 million annually in cash and merchandise over the 8 year period.
“We are excited and proud of our new collaboration with adidas,” said U-M Athletic Director Bill Martin. “adidas will outfit our student athletes and teams from head to toe while providing additional resources for our athletic department. The quality of adidas’ product and their dedication to service, on-site and to all of our teams, makes adidas a terrific partner for us.”
Beginning in the fall of 2008, Michigan intercollegiate teams will be outfitted exclusively in adidas footwear, uniforms, training apparel and accessories. Michigan joins a select group of universities that have similar agreements with adidas, including Notre Dame, UCLA, Tennessee, Indiana, Nebraska and Wisconsin among others. adidas also has marketing agreements with the NFL, MLS and an 11-year exclusive all-league partnership with the NBA.
“The partnership between adidas and Michigan brings together two powerful brands that both stand for performance and excellence,” stated Martyn Brewer, Head of US Sports Marketing for adidas. “Michigan is a marquee program and we are honored to add a university so rich in tradition to the adidas family of schools.”
“We are excited and proud of our new collaboration with adidas,” said U-M Athletic Director Bill Martin. “adidas will outfit our student athletes and teams from head to toe while providing additional resources for our athletic department. The quality of adidas’ product and their dedication to service, on-site and to all of our teams, makes adidas a terrific partner for us.”
Beginning in the fall of 2008, Michigan intercollegiate teams will be outfitted exclusively in adidas footwear, uniforms, training apparel and accessories. Michigan joins a select group of universities that have similar agreements with adidas, including Notre Dame, UCLA, Tennessee, Indiana, Nebraska and Wisconsin among others. adidas also has marketing agreements with the NFL, MLS and an 11-year exclusive all-league partnership with the NBA.
“The partnership between adidas and Michigan brings together two powerful brands that both stand for performance and excellence,” stated Martyn Brewer, Head of US Sports Marketing for adidas. “Michigan is a marquee program and we are honored to add a university so rich in tradition to the adidas family of schools.”
