Wear-Dated Rewards for Life participants will now benefit from expanded options at the new WearDatedRewards.com website. Not only can retail salespeople completely manage their Rewards for Life account online, but if they are also enrolled in the Mohawk Rewards Plus program, they can now access their Mohawk account.
Furthermore, as part of the 2007 alignment between the Mohawk and Wear-Dated retail sales incentive programs, the retail sales person may also access and combine points from both programs at redemption, online.
A third phase of the alignment, involving the Karastan and Wear-Dated retail sales incentive programs, is scheduled for later in the year.
These options combined with the change in point structure mean that retail salespeople may now earn higher value rewards more easily than ever, particularly if they sell heavier-weight carpet made with Wear-Dated carpet fiber.
Indeed, the newly expanded Wear-Dated Rewards for Life program encourages retail salespeople to promote the value of higher-margin premium branded carpet to the consumer by rewarding salespeople based on the weight of the carpet sold.
Carpet weighing 35 ounces or less will earn 10 points per yard, while carpet weighing 36 ounces or more will receive 20 points per yard. All products made from Wear-Dated carpet fiber are eligible.
"Our goal is to support the retail salespeople in their effort to sell beautiful, heavier weight product to the consumer who is looking for superior performance, as well as beauty and comfort for her home," says Ben Jones, manager, Wear-Dated program.
"At the same time, we have streamlined our online process to make it extremely user-friendly, while also reinforcing our 'By the Foot' marketing campaign." The new WearDatedRewards.com website echoes the quirky, whimsical foot-focused quality of the award-winning Wear-Dated 'By the Foot' marketing campaign.
As one illustration of the reward opportunities possible, a salesperson could earn a portable in-car GPS navigation system with built-in MP3 Player by selling approximately 5000 square yards of carpet made with Wear-Dated carpet fiber.
Ten thousand square yards earns a stainless steel gas grill with multiple burners, rotisserie, and warming drawer. Finally, 18,500 square yards makes that 52'LCD HDTV with 1920 x 1080 resolution possible.
"These enhancements to the Wear-Dated Rewards for Life program provide real benefits for our retailers," says David Goldschmidt, director of sales, Wear-Dated carpet fiber.
"The more focused the retail salesperson is on selling heavier-weight branded carpet, the better opportunity we have to truly benefit the consumer and the retailer."
Wear-Dated carpet fiber is manufactured by Solutia Inc. Available through major carpet manufacturers, Wear-Dated carpet fiber has earned its reputation as the most durable choice for carpet.
