About 58% of India’s youth, its upper & middle aged class and over 65% teenagers wards expenses on cosmetics, apparel and mobile have exceeded Rs. 2500 per month against their average expenditure of less than Rs 1000 in year 2000 on account of increasing females joining employment basket due to growing awareness, coupled with intense publicity campaign that corporates in these sectors indulged into for high sales volumes, according to survey conducted by the Associated Chambers of Commerce & Industry of India (ASSOCHAM).
In a country wide survey undertaken by ASSOCHAM’S team seeking views of over 5000 odd consumers in cosmetics, apparel and mobile phony, wards of over 65% teenagers said, “their branded cosmetic consumption has gone up by about 30% in last seven years."
"58% of youth said that their expenses on cosmetics application have risen by 25% as against 57% upper middle age group, claiming that they spend nearly 22% in buying cosmetics products to maintain their exterior”.
On an average in this segment, a good majority of respondents felt that they would spend less than Rs. 1000 on cosmetic use during year 2000 which have exceeded Rs. 2500 per month now and the main reasons for this is increasing participation of women in employment basket.
Secondly, massive advertisements both in electronics and print have influenced the customers in this segment that these were inspired for increased allocation of their monthly expenses towards theses articles.
In a country wide survey undertaken by ASSOCHAM’S team seeking views of over 5000 odd consumers in cosmetics, apparel and mobile phony, wards of over 65% teenagers said, “their branded cosmetic consumption has gone up by about 30% in last seven years."
"58% of youth said that their expenses on cosmetics application have risen by 25% as against 57% upper middle age group, claiming that they spend nearly 22% in buying cosmetics products to maintain their exterior”.
On an average in this segment, a good majority of respondents felt that they would spend less than Rs. 1000 on cosmetic use during year 2000 which have exceeded Rs. 2500 per month now and the main reasons for this is increasing participation of women in employment basket.
Secondly, massive advertisements both in electronics and print have influenced the customers in this segment that these were inspired for increased allocation of their monthly expenses towards theses articles.
