The Conrad Hotel Bangkok – Nike, the world’s leading sports brand, announces a two-year partnership agreement with the Amateur Boxing Association of Thailand, under which Nike will supply the Thai national boxing squad with footwear for training and competition, beginning with the World Amateur Boxing Championships in USA. More sponsorship on apparel and equipment will be provided from January 1, 2008 until the end of the contract.
General Thaweep Jantararoj, President of the Amateur Boxing Association of Thailand under His Majesty the King’s Patronage (ABAT), said: “The partnership agreement between the Amateur Boxing Association of Thailand and Nike opens a new dimension for Thai amateur boxing."
"ABAT is always committed to the mission of bringing Thai amateur boxing to greater popularity and international standard. And Thai amateur boxers have not disappointed their fellow countrymen: they have brought home countless of trophies from many different tournaments."
"Looking ahead there are some major tournaments to look forward to, including the World Amateur Boxing Championships in the US, the SEA Games to be held in Thailand, and the Olympics Games in Beijing. Chances are high that Thai amateur boxers will enhance the reputation of Thailand once again. For Thai national boxing squad, the support by a sports brand with high-performance products, world-class technology, and determination to help increase the performance of athletes to internationallevel is a key driving force behind their achievements.”
Ms. Patarin Aghabhadra, Marketing Manager of Nike (Thailand) Ltd, said: “It is an honor for Nike to support the Thai amateur boxing circle. Boxing is an all-time favorite sport and is considered a pride of all Thai people. Many Thai amateur boxers have found success and earned fame for Thailand at regional and global levels."
"These boxers have exhibited their strength, power, boxing intelligence, and above all the determination and spirit of fighters. As the world’s leading sports brand, Nike always endeavors to offer cutting-edge innovations in sports to all athletes and provide supports for determined sportspeople who strive for success."
"This partnership is a perfect match between the hardworking athletes who yearn for success and the people who aim for the best in their creation of innovation and provision of inspiration to assist athletes to show off their full potential.”
This partnership agreement runs for two years. From July 1 until December 31, 2007, Nike will supply footwear with premium performance technology to ABAT’s Thai national boxing team for training and competition.
After that, from January 1, 2008 to July 31, 2009, Nike will supply apparel, footwear, and equipment for training and competition to ABAT’s Thai national boxing team.
The sponsorship will also include support for ABAT’s training staff. Fans of boxing will see the Thai amateur boxing squad in Nike footwear in an official tournament for the first time in the World Amateur Boxing Championships in Chicago, USA, around mid of October.
The Nike boxing shoes to be used by the Thai national boxing squad come in two variations: red shoes with white swoosh logo and blue shoes with white swoosh logo. Both of them are specially designed based on preferences of Asian boxers.
Their lightweight can be translated into agility, and with the cutting-edge cushioning system, the shoes provide stability to the boxers. The upper emulates a wrap from the foot up to the calves to give superior support and steadfast holding power.
This helps to stabilize the athlete as they move backwards to give them the support and balance they need. Material used for the boxing shoes is 87% nylon and 13% hi-tech Dry-Fit which has superior perspiration wicking capabilities, stretchability and durability.
