The 4th edition of the Brazil Lingerie Salon gathered the most important manufacturers of underwear and homewear in Brazil from August 5-7 at the Imigrantes Expo Center in Sao Paulo. The Salon is considered the sector's main event in South America and it anticipated the trends that were presented to more than 10 thousand buyers. Amni Rhodia was the event’s master sponsor for yet another edition, with Lycra as sponsor.
“Without a doubt, the Salon is establishing itself as the main reference for storeowners who privilege products that anticipate trends and stimulate the desire to buy. In this edition, besides the large opinion former brands, we now have exhibiters with differentiated proposals in relation to design and added value,” informs Ana Flores, director of New Stage, the company promoting the event.
According to the executive, business is expected to exceed the R$ 180 million from last edition, an amount that results from an average of three months of exhibiter production sales.
Besides the exhibiter novelties, storeowners at the Brazil Lingerie Salon were also able to participate for free in lectures with specialists on techniques applied in the day-to-day activities of points-of-sale, such as window dressing, marketing and retail.
“Without a doubt, the Salon is establishing itself as the main reference for storeowners who privilege products that anticipate trends and stimulate the desire to buy. In this edition, besides the large opinion former brands, we now have exhibiters with differentiated proposals in relation to design and added value,” informs Ana Flores, director of New Stage, the company promoting the event.
According to the executive, business is expected to exceed the R$ 180 million from last edition, an amount that results from an average of three months of exhibiter production sales.
Besides the exhibiter novelties, storeowners at the Brazil Lingerie Salon were also able to participate for free in lectures with specialists on techniques applied in the day-to-day activities of points-of-sale, such as window dressing, marketing and retail.
