India : Rock on with Indigo Nation

Indigo Nation’s new ranges of formal office wear are all set to capture the fascination of men below 30. The three new collections on display at the store this month capture the indomitable spirit of youth and their insatiable drive to excel in all they do.
These ranges bring about a radical change in formal wear as they allow the wearer to incorporate some elements of their not-so-formal lifestyle into their wardrobe.
Office Rockers is a collection of clothes that speak directly to its core target audience; men below the age of 30. It speaks to a generation of people who want to project themselves as they are.
The range speaks of their lifestyle - music, biking, pubbing and an extreme love for adventure and freedom. This is a collection specifically for that cult of music lovers who are also executives that have to abide by a formal dress code while at work.
The range carries a hint of their lifestyle in hidden prints and statements, reversible shirts and funky bags and belts. The fresh, young and vibrant colours allow for freedom of expression with hidden prints on the cuffs or bottom of the shirt.
These elements are exposed when one untucks a shirt or rolls up its sleeves; allowing for the same shirt to be work while at work, and at a pub. Bringing about radical changes in formal wear, the range comprises of slim work shirts with prints, T-Shirts with bold prints, printed cotton washed trousers, printed side bags for office and canvas belts.