France : Sophistication through denim fabric

Denim is the success story of the season in the struggling world of trade shows. DENIM BY PREMIERE VISION will be held in Paris on the 4th and 5th of December 2007 at Docks in the Plaine Saint Denis. The show will be presenting Summer 2009 denim collections, preceding PREMIERE VISION by three months (a date long requested by industry insiders). The show includes all branches of denim, from weavers and manufacturers to jean accessories and detailing.
In Germany, the MUNICH FABRIC START with its Blue Zone, has been successful for several seasons now. At its July 2007 exhibit it launched a new show called JAM, covering jeans wear and urban wear. The next JAM will be held in Düsseldorf from the 8th to the 10th of February 2008. WEARE, a new tradeshow launched by the former head of marketing of Bread & Butter, will be held at the same time.
DENIM EXPO, which was scheduled for this past Spring in Rimini, Italy, will now be held in January 2008. Much like DENIM BY PREMIERE VISION, the show will cover all aspects of the world of denim.
In the USA, the tradeshow MAGIC joined forces with PROJECT, a tradeshow covering denim and premium jeanswear, at their last exhibit in Las Vegas this past 27th to 29th of August 2007.
Of course, you can count on the continued success of BREAD & BUTTER in Barcelona with its next show scheduled for the 16th to the 18th of January 2008.
Key points for denim:
Sophistication through Color
Denim hasnow been fully integrated in our city wardrobe, either worn with a sleek blazer or any style of tops. This sophistication has been seen through the presence of darker, chicer colors such as indigo or double-dyed darks, giving even more rock-n-roll styles a classier look.