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Austria : Lenzing new botanic age TENCEL & Modal go to Paris

Austria : Lenzing new botanic age TENCEL & Modal go to Paris

Write: Tarquin [2011-05-20]
Lenzing Fibers are presenting their new botanic principle at the Parisian trade fairs of Texworld and Expofil. TENCEL and Lenzing Modal come from Nature and botanic principles are used in the overall production of these fibers. Thus, there is a piece of Nature in each and every item of clothing which contains Lenzing Fibers.
Botanic versus organic – “Organic” is a term common in the textile industry as a whole. Collections of “organic” materials sell well. In times of global warming, consumers attach importance to environmental protection.
As a manufacturer of cellulose fibers, it has been known for decades that Lenzing adheres to stringent environmental standards in its production. Its search for eco-friendly processes is also an established fact. Since Lenzing Modal and TENCEL are per definition not natural fibers, they cannot be called “organic”. In general only agricultural products can be termed ‘organic’. Lenzing Fibers are in fact extracted from wood but first of all the cellulose, from which the fiber is then extracted, has to be made.
The new botanic concept of Lenzing Fibers emphasizes the natural origin of Lenzing Modal and TENCEL and draws a parallel to the mechanisms of the plant world. A research project planned with the Viennese Institute for Applied Botany and Pharmacognosy will go into the botanic secret of Lenzing Modal and TENCEL in more detail. The aim of the research work will be to discover any leads in the plant world which are responsible for the properties of this fiber.