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India : Ganesha jewellery earns funds for social cause

India : Ganesha jewellery earns funds for social cause

Write: Adena [2011-05-20]
With the end of the ten-day-long Ganesha festival in September, devotees from various parts of Mumbai enthusiastically participated in the auction of the Lord’s jewelries.
The accessories were presented as offerings to the beloved elephant-faced deity during the festival. These ornaments, put up for auction on Tuesday this week, fetched lakhs of rupees. The highest bid of Rs1.28 lakh was for a gold chain weighing 320 gms, but this was expected to go as high as Rs3 lakh by Friday which was the last day of auction.
Ganesha festival has been organized for the past 74 years by Lalbaugcha Raja Ganeshotsav Mandal and the custom of auctioneering jewelry is just as old. So, intense has been the following for Lord Ganesha that devotees are ready to pay any sum to get a piece of the jewelry offered to him. This time the fund raised from the event is expected to reach a sum of Rs1 crore which is exactly double the sum collected last year.
What makes the auction so special is that the sum raised from it will be used for charitable purposes.