USA : Series 47 Collection expands to embrace whole home
Write:
Hue [2011-05-20]
After starting off 2007 with the successful launch of its Series 47 collection, the Wrangler Home brand will close the year with a significant expansion. In addition to rounding out its living room and casual dining selections, the eco-friendly Series 47 collection will premiere exciting new bedroom and dining room ensembles at the Fall 2007 High Point Market.
“The upholstery, casual dining and accent pieces that launched the Series 47 collection have been well received,” says George Weldon, director of licensing for the Wrangler Home brand. “So, while our first forays into bedroom and dining room expand the line dramatically, the growth is organic. Customers who were drawn to the relaxed sophistication of our initial offering can now bring that energy to their entire home, confident that they’re creating an up-to-date and dynamic interior with a consistent style and design.”
Reflecting the individuality and creativity of 30-something professionals who are reshaping America’s cities, the Series 47 collection beautifully blends the uncluttered appeal of contemporary styling with the comfortable ambience of the traditional American home. Simple lines, clean planes and uncomplicated forms greet the eye. Gently distressed hardwoods in rich tones of acorn and espresso add warmth and softness to the appeal. Luxurious leather and tactile fabrics offer an invitation to relax, while brushed and hammered metal accents with glass touches are decorative without being ornate.