USA: Target to feature model-less fashion show

Instead, the paper reported that Minneapolis-based Target (NYSE: TGT) will stage a fashion show using holograms projected in a section of Grand Central Terminal in New York City on Nov. 6 and 7. The retailer will repeat the show every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day. It also plans to post a video of the show on YouTube, Facebook and its Web site.

Laura Sandall, Target's director of events marketing and publicity said in an interview with the journal, "Our advertising campaign is all about style for less, so this is a fashion show that is model-less."

Target will promote the show with ads in various publications starting Wednesday, and it expects that more than a million people in New York will view the holographic show, the paper reported.

The show will feature clothes from designers such as Isaac Mizrahi, Mossimo and Liz Lange.