Foreign garment and toy manufacturers shudder to think what 2007 holiday sales may look like. Foreign manufacturers continue to take a big hit in light of safety concerns and
several million recalls, while consumer memories are reminded about cheap foreign made apparel and substandard working conditions.
With both again fresh in the minds of consumers, holiday sales are looking brighter for American made goods as American consumers nationwide are once more paying attention to the "Made In America" label.
"Made In America is no longer something manufacturers have to say under their breath," marketing and branding expert Rodger Roeser, president of branding agency Eisen Management Group says. "We're seeing a huge resurgence in the consumer desire for American made goods."
Roeser attributes that to a "perfect marketing storm" of national political elections, the War in Iraq, and foreign product recalls. "There is an increased pride and national spirit for all things American," he adds.
"Consumers are starting to realize where these products are made and the ramifications of supporting some of these substandard practices. Plus, I think consumers find it odd to buy an American flag made in China, or a patriotic T- shirt made in Malaysia."
This perfect storm is causing American consumer goods manufacturers to breathe a collective sigh of relief. One such organization, American Joe Apparel, provides consumers and businesses premium, 100 percent certified authentic American-made clothing.
American Joe Apparel has found success with its 2007 "Check the Tag" campaign. Founded by two 'all American moms,' American Joe Apparel works to heighten consumer awareness and uses their apparel and designs as a vehicleto represent a seemingly forgotten, but proud American industry the American apparel manufacturer.
"We're changing America one T-shirt at a time," American Joe Apparel founder and managing director Nan Moon smiled. "Consumers are now looking at the apparel industry with the same concern for safe, quality manufactured products at a fair price.
"American jobs are being sacrificed for cheap labor, substandard working conditions and poor quality controls, for ever-increasing profit margins," Moon adds. "We think American Joe Apparel has started a dialogue and awareness to achieve exactly that.
American made goods can be every bit as competitively priced, but also come along with the knowledge that buyers are keeping Americans working, and that we can still produce some of the finest products in the world."