USA : Social shopping solution to help retailers & advertisers
Write:
Compton [2011-05-20]
My Virtual Model, the world leader in virtual identity, announced its plans to launch a brand new social shopping solution through its existing BrandME, Virtual Dressing Room, and Virtual Showroom platforms.
My Virtual Model re-invents its online shopping experience by incorporating complete product catalog both in 2D and 3D, a user-centric outfitting solution, and social shopping features.
This solution will also feature enhanced personalization with the user's face, recommendation, and targeted advertising.
This solution is designed to empower customers, to help retailers and advertisers to merchandise and communicate more effectively with their customers.
Key values include:
1. Complete product catalog offering incorporating both 2D image and 3D model formats.
2. Personalization including adding the user's face.
3. Outfitting solution to create fashion collage and looks as per a fashion magazine.
4. Social shopping platform where users can share their styles, looks, and closet with friends and social networks.
5. Targeted product recommendations and advertising opportunities based on user's profile and behavior.
This is an additional example of how My Virtual Model is enabling both the retailers and advertisers to have private conversations with their customers.
This is an important step towards further empowering virtual identity through personal style. This will be seamlessly integrated into the BrandME, Virtual Dressing Room and Virtual Showroom platforms.