India : Keeping with changing times - Mantra for exporters

In strengthening the economy of India by increasing the inflow of revenues, exporters have been playing a major role. As a matter of fact a major portion of the country’s income flows from the profits procured by the exporters from foreign trade.
In other words, India and almost all the other countries, depend largely upon their exporters for giving a boost to their economy and in turn to the over all development.
With regard to this, Fibre2fashion interviewed various export companies questioning them about their functioning, competitors and their suggestions for the upcoming exporters.
On the issue of what qualities must an exporter have to attract international clientele Mr Raj Bhadoria, MD Apparel Idol Inc, states, “The first and the most important thing is to give provide top quality goods to the clientele and to have a very good packaging of the product. Except in India, packaging plays a vital role for exporters to pitch a client. Also International companies are more particular about the logos and the use of polythene bags so one must be careful about such details.”
On the other hand official from Bhatija trends believes, "Qualities such as trustworthiness, continuous availability and co-operation will help suppliers get more foreign deals”.
Further, it is also vital to know how the exporters satisfy their customers. Mr R P Sing, Vice President of Marketing/Merchandising/Sourcing in Eveline International asserted on this point, saying, “We always try and update our self as per the market requirement and whenever there is a need, we add the latest machinery, manpower and development strategy and work very closely with buyer for meeting their requirement. The main focus, however, is always on quality and timely deliverance of goods.

Besides, the expiry of quota on China by 2008 is also posing a threat to Indian exporters. However, Mr R P Sign believes, “Although Chinese market is going to give more competition in the market from 2008, shifting more business from US to Europe will prove helpful since US dollar is not stable and neither is its economy. Moreover, if we focus on high value added products we should not face any competition from Chinese market.”
Finally, when asked about suggestions to the upcoming exporters of the country Mr Sandeep Das, Vice President Dhruv globals, opines, “The emerging group of exporters need to be more focused about their approach to the products they want to manufacture and the scale of business they want to be in. The industry is going through a bad patch and survival of the fittest is the key here."
He adds, "Moreover, dollar depreciation has also adversely affected us and conscious approach is what is needed for a year or two. By this time not only exports but the domestic demand will also uptake and there will be a brighter future to look at.”