Switzerland : Nuance-Watson Macau Opt excels first award at DFNI

Nuance-Watson (Hong Kong), proudly accepts the “2007 DFNI Product Awards Best New Watches Store” for its new operation at The Venetian Macau-Resort-Hotel in Macau. The 2,000 square metre “The Atrium” department store opened in August and features a wide selection of luxury goods in a department store type setting. The prominent Watches & Jewellery area is second in size only to Perfume & Cosmetics and has developed into a magnet for visitors.
Replicating the elegant design of Nuance-Watson’s successful “Master of Time” boutique at Hong Kong International Airport, the Luxury Watch section showcases a comprehensive selection of top-of-the range timepieces. There are two distinctive watch sections – one for the luxury, classy styles and the other for the more contemporary timepieces.
The luxury watch brands are on exhibition around the central pillar in the forefront of the store with comfortable seats in front of each image counter to allow customers making their choice in a relaxing ambience.
Nuance-Watson has put the Chinese customers’ interest into consideration when designing “The Atrium” store and its category mix. Chinese customers love to buy watches. Therefore, the Luxury Watch & Jewellery section is second only to the Beauty zone in size and occupies a prime location at the front of “The Atrium” store.
Alessandra Piovesana, Nuance-Watson Regional Managing Director for North Asia said, “We are delighted to win this award, especially since it goes to our first operation outside Hong Kong. I wish to thank the brands to have placed trust in this new initiative for their cooperation and the entrepreneurial spirit they put into this new partnership. I trust that the store performance and the customers’ satisfaction will prove this initiative to be a rewarding one also in the future.”