USA : Nu Skin bags broader direct selling authorization in Mainland China

Nu Skin Enterprises Inc announced that it has received official notification from the Chinese Ministry of Commerce to commence direct selling activities in all 18 districts in Beijing and four additional districts in Shanghai, allowing the company to operate a direct sales model in all 12 Shanghai districts.
The latest government approval gives Nu Skin Enterprises authorization to offer a direct selling opportunity to the more than 37 million people residing in Beijing and Shanghai.
“We are optimistic about our business plan for 2008 and pleased to start the new year with the official approval to expand our direct selling model in China’s key municipalities of Shanghai and Beijing,” said President and Chief Executive Officer Truman Hunt.
“We will continue working through the appropriate regulatory channels to secure additional direct selling approvals in the country’s other important geographies.
Overall, we continue to see great potential in China and are confident in our local management team and its ability to move the market forward.”