IMAX was considering lowering the price and opening more 100 new IMAX theaters in China, CEO Richard Gelfond said.
IMAX is thinking of lowering the price to attract more people coming into theaters, Gelfond said, We have identified 350 locations that are suitable for opening IMAX theaters in China.
China is now the second largest market for IMAX around the world after the United States, he said.
Gelfond said IMAX would help establish temperate IMAX theaters in some medium- and small-sized cities in China to get more involved in the country s entertainment development.
Founded in 1968, IMAX Corporation is a Canadian theater company that designs and manufactures IMAX cameras and projection systems as well as film development, production, post production and distribution to IMAX affiliated theater worldwide.
Imax shifted listing from NASDAQ to the New York Stock Exchange (NYSE) on Friday and released super-sized versions of Inception and The Dark Knight in IMAX theaters.(SD-Agencies)
