China Online Shopping List recently released by Retail Research Society and China IntelliConsulting Corp. reveals that up to June 2009, the turnover of apparel commodities has exceeded 8 billion yuan in the first half of 2010, up 120% against that of 2008.
However, in the 8 billion-yuan market, products of domestic apparel brands only sell 1.1 billion yuan, about 15% of the total sales amount, showing the lack of competitiveness of domestic brands.