Hugo Boss plans to shorten time of delivering its products to stores through some ways from fast fashion brands.
This Germany fashion brand tends to increase its stores to 700 in 2015. It is expected that half of all these new stores will open in China.
In order to increase its profits, Hugo Boss plans to reduce its delivery time of some products from 50 weeks to 38 weeks next year. In 2012, this plan will cover all summer products. The CEO of Hugo Boss, Mr. Lahrs emphasized the importance of delivery time at an interview. In his opinion, this plan can improve their information of market so as to reduce unnecessary efforts.
In July, 2010, Hugo Boss established a joint venture in China, which marks its start of expansion in China. It is expected that China will become one of its three most important markets in 2015.
