Cabbeen has maintained the design philosophy of "overthrowing popularity" since its founding in 1997. In 2010, Cabbeen successfully split its original three series into three brands: Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic, which will be a perfect upgrade in fashion sector.
On Chinese Valentine's Day (July 7 of Chinese Lunar calendar) in 2010, Cabbeen published the advertisement film Finding the Unknown Partner focusing on the theme of search and meeting, which is worthy of expectation. The story is about the daydream of a girl who imagines falling in love with three men in Cabbeen clothing. One man acts three roles, each of which represents a different prince that the girl likes.
The city's night is brilliantly lighted up and Cabbeen is the most twinkling word. In summer 2010, Cabbeen invites you to find an unknown partner.