E•Lotus new product release meeting was held recently by Yilian Silk in Beijing. The released E•Lotus is the high end product of Chu Silk, featured by brightness, whiteness, shine and smoothness, and due to the outstanding natural color, the silk is regarded as the "soft gold" by the industry.
A group of home and overseas product designers are working together in Yilian Silk to enhance the value of the silk through ceaseless communication and cooperation among international silk industry and seek a way of innovative Chinese brand building.
"Faced by the new era's pressure and challenge, the traditional silk industry has to be upgraded besides the big increase of added value", said Peng Xishan, Yilian Silk's president, "Yilian Silk keeps an eye on the whole industry chain while planning the strategy".
