The long-established Chinese shoes brand Warrior opens its flagship store in Shanghai. The new store is warmly welcomed by Warrior's fans. Over four hundred shoes are sold on the first day. The executive director of Warrior Group Mr. Gui says that Warrior will open more shops in first-tier shopping malls. It is expected to have about one thousand stores all through the country in three years.
The newly opened flagship store covers an area of 300 square meters with about 2000 different styles. Among its fans, there are senior citizens and fashionists of 1980s and 1990s.
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In the middle of 1990s, the warrior shoes closed its old factories in Ping Liang Road because of the influence of foreign brand and rising cost. However, it continues to produce shoes in another less known place. Two or three years ago, the trend of buying domestic products prevailed the whole county. Some fashion stores in Shanghai began to sell warrior shoes. These stores attract many foreign consumers.
The opening of the flagship store is warrior's first step to return the market. Its next plan is to open stores in Huaihai Road and Nanjing Road.
In fact, Warrior opened its shoppe in Intime, Hangzhou last month. Warrior intends to make itself a medium and high end brand in the future. The sales of warrior shoes from Jan. to Aug. increases by 32% compared to the same time last year. The annual sales value is expected to reach 200 million Yuan.
