At the next Intertextile Shanghai Apparel Fabrics, Shanghai New International Expo Centre, Shanghai, China, from 19-22 October 2010, trend forums will be showcased throughout the ten halls (W1- W4 and E1- E6), delivering a more vibrant and comprehensive trend forecast. Nearly 2,500 apparel fabrics and textile products related suppliers will occupy an exhibition space of 115,000 sqm at the Shanghai New International Expo Centre.
This season, Intertextile Directions trend forum (W2) will be under the creative guidance of NellyRodi Agency who will be in charge of the entire trend forum conception from forecasting to on-site design. The initial forecast collaboration for the Autumn/Winter 2011-12 trends was a direct result of meetings that took place at Texworld Paris 2009 and Texworld USA 2010 between NellyRodi Agency from France, Doneger Creative Services from the US, Sachiko Inoue from Japan and Elementi Moda from Italy. These cooperations gave rise to four themes:
Northern Shelter - Calm serenity and protective cocoons introduce a melancholic atmosphere. Cool colours with a neutralised light effect ranging from fine jerseys and coarse cashmeres to cross-stitch embroideries and windproof nylon materials.
Indulgent Dreams - A seductive and multisensory winter that expresses feminine consciousness and nostalgic feelings. Serene and soft colours in nude skin tones and cosmetic pink hues in materials ranging from superfine wools and antique laces to monochromatic brocades and prints with ephemeral motifs.
Layers of Time - Recovering traditions as well as exploring the heritage of ancestral memories and passed time glory. Colours modulated by a vintage patina with materials ranging from woollen twills and kempy mohairs to coarse canvas and paisleys on velvets and satins.
Crazy Creations -Opulent extravagance expressing personality and uniqueness that dares to be unconventional with fantasy and fun. Vibrant colours in materials ranging from coloured denim and sparkling jersey knits with fake furs to exaggerated graphics and techno lycra.
The reputable Fabrics China will also predict trends using exhibitors' fabrics for Suitings (E2), Ladieswear (E4) and Functional/Sportwear (E5) under four themes, including:
Undercurrent
When death becomes a kind of aesthetic, there is not only loneliness and fear, but also a sense of humour, as well as a feeling of irony and rebellion. In contrast, The Middle Ages, known as the "Dark Ages" in European history, is precipitating luxurious, heavy and complicated handicrafts.
Cradle
When facing the problems of disappearing forests and arctic circle, more and more people are becoming concerned with the universe's environmental issues.
A new Chinese nationalism that was popularised in the 1970s is set to make a big comeback, but with a new element of environmental protection.
Deconstruction
Simple white paper can be folded into anything and given life by our dexterous hands, just as Lego can be a simple process to make a complex end product by combining different simple components together.
Deposition
A classic black and white Hitchcock film, makes viewers recollect their past invoking a nostalgic feeling. The strict and simple lines added with a classic elegance from the late 1950s and early 1960s are rising back to fashion.
Accessories Display Forum highlights new products on fair
In addition to these colourful trend forums, there will be an Accessories Display Forum (E6). This special area promotes new products including zippers, buttons, lace & embroidery, linings/ interlinings, threads, labels, tapes, appliqu??s/sequins/beads & rhinestones, plus many other items.
New full day of design and trend seminars
Equally as important and new to the fair, is a full day of Design & Trend seminars on 21 October 2010. The seminars will be hosted by:
China Textile Information Centre, China: Ms Zhao Xia, Color Director
Italian Trade Commission, Italy: Ms Ornella Bignami, Creative Director of Elementi Moda
JFW Japan Creation, Japan: Mrs Sachiko Inoue , Trend Director and Mr Tsuyoshi Kanemaki, Coordinator
Verband Deutscher Mode-und Textil Designer e.V., Germany: Mr. Rene Lang, President,
Korea Fashion Textile Association, Korea: Ms Do-Young Yeon, Chief Designer
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