eBay, the world’s largest online shopping community, has collaborated with the Malaysian International Fashion Alliance (Mifa) to take homegrown fashion labels to a global audience.
Participating in this year’s Malaysia International Fashion Week (M-IFW) as Official Online Partner, eBay Malaysia has created a microsite where local established designers from the annual event will be featured.
Shoppers can now log on to www.ebay.com.my/fashion and gain access to the latest designs from Asian Atelier by Alin Anuar, Eric Choong, Eclipse, Gallo by Thian, KN Key Ng, Nurita Harith, Stud, Tangoo, Tom Abang Saufi and William Liew.
The inaugural collaboration with Mifa is the latest effort by eBay Malaysia in forming valuable partnerships with key industry participants to extend the benefits of e-commerce.
Fashion is one of the most popular categories on eBay Malaysia — about 438 items of clothing and accessory items are sold everyday.
Allis Ghim, the eBay director who oversees South-East Asia, said: “With an apparel business approaching US$5bil (RM17bil) annually and 89 million active users worldwide, eBay is thrilled to present to the participating M-IFW ‘09 designers a new and innovative sales channel in today’s competitive retail environment.”
“Though their online eBay stores, with listings on international sites such as eBay.com, eBay.co.uk or eBay.com.au, the designers will be able to reach a broader international audience in a low cost and effective way,” he said.
Syeba Yip, Mifa’s chief executive officer, said: “M-IFW ’09 is aimed at elevating and positioning Malaysia as an influential player in the global fashion scene.
“In recognition of the increasing importance and value that e-commerce brings, we are pleased to team up with eBay to provide a platform for top Malaysian designers to showcase their products and take their businesses online.”
Wan Norma Wan Daud, director of product section at the Malaysia External Trade Development Corporation (Matrade) said: “The partnership between eBay and Mifa is timely, particularly in the current economic climate.
“With eBay, some of Malaysia’s finest fashion labels will be able to gain international exposure while expanding their sales channels beyond Malaysia to the world.”
Matrade is Malaysia’s national trade promotion agency.
