Jamba, Inc. announced continued progress in their brand expansion plans, as its wholly-owned subsidiary, Jamba Juice Company, entered into a license agreement with Headline Entertainment to develop a line of Jamba inspired apparel.
“We’ve been looking for new innovative ways to expand our brand and be even more relevant to our customers. Adding an apparel line extends the Jamba brand into yet another new category, and reinforces our position as an active, lifestyle brand," said Susan Shields, Vice President, Consumer Products and Licensing, Jamba Juice Company. “We feel that Headline Entertainment’s experience in the apparel sector as well as the creativity behind their products will produce a fun, vibrant apparel line.”
The licensing agreement with Headline Entertainment will involve the introduction of a line of apparel to be sold to mass, specialty, and upscale retailers as well as online. Some select items will also be sold in Jamba Juice store locations.
“Extending Jamba’s brand through an apparel line is an exciting opportunity for our company,” said Mike Taylor, President, Headline Entertainment. “We look forward to working with the Jamba team to come up with a collection geared especially towards their customers.”
Since announcing their intent to build a licensing growth platform as part of the 2009 BLEND plan, the blueprint for the Company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, is expected to hit retail shelves in mid-November. It expects its’ frozen novelty products, and frozen smoothie kits, developed through its relationship with Oregon Ice Cream and The Inventure Group, respectively, to launch in retail in early 2010. The Company is exploring a number of other opportunities to extend the Jamba brand.
“We’ve been looking for new innovative ways to expand our brand and be even more relevant to our customers. Adding an apparel line extends the Jamba brand into yet another new category, and reinforces our position as an active, lifestyle brand," said Susan Shields, Vice President, Consumer Products and Licensing, Jamba Juice Company. “We feel that Headline Entertainment’s experience in the apparel sector as well as the creativity behind their products will produce a fun, vibrant apparel line.”
The licensing agreement with Headline Entertainment will involve the introduction of a line of apparel to be sold to mass, specialty, and upscale retailers as well as online. Some select items will also be sold in Jamba Juice store locations.
“Extending Jamba’s brand through an apparel line is an exciting opportunity for our company,” said Mike Taylor, President, Headline Entertainment. “We look forward to working with the Jamba team to come up with a collection geared especially towards their customers.”
Since announcing their intent to build a licensing growth platform as part of the 2009 BLEND plan, the blueprint for the Company's strategic priorities, Jamba has made significant progress in developing licensing alliances to launch new products. The Company's Jamba-branded toy blender, developed through its relationship with Think Wow Toys, is expected to hit retail shelves in mid-November. It expects its’ frozen novelty products, and frozen smoothie kits, developed through its relationship with Oregon Ice Cream and The Inventure Group, respectively, to launch in retail in early 2010. The Company is exploring a number of other opportunities to extend the Jamba brand.
