TCL LCD TV E72 Wins the "RED DOT" Design Award

TCL LCD TV E72 Wins the "RED DOT" Design Award

July 17th,2007

On July 06, 2007, Germany's Red Dot industrial design award review board released its 2007 list of award winners, which is regarded as "the Olympic event" for the global industrial design. As a global giant of consumer electrical products, TCL topped 2,548 applicants from 43 countries and won the Red Dot design award for its innovative design of the E72 color shell LCD TV.

It is the first time that a China domestic brand LCD display screen won this highest international design honor, and the second time that a TCL product design won this award after the Verone LCD integrated computer won the award in 2006. LG, Fujitsu and Omron, as well as other international renowned brands, won the award as well this time.

Germany's Red Dot industrial design competition award was established in 1955 and is the most well-known and prestigious worldwide top grade industrial design competition award, and enjoys the reputation of "international industrial design Olympics". Most Red Dot design award-winning products for example, Sony AIBO, APPLE iPod and the Lamborghini sports car have been deemed as classic designs of the industry.

The Red Dot industrial design award has become a most popular international award for global firms. The continuous winning of the award indicates that TCL has obtained a world-leading position in industrial design.

The TCL E72 color shell LCD TV is available in two models: 19 and 20 inch, which are designed for the bedroom in order to meet the young consumer's pursuit of individualism and their need to stay in vogue. TCL E72 design toppled down the traditional design concept: a simple and sculpture-like big platform base; the design of the outline is inspired from bamboo and other natural materials; the frame is decorated either with a pink background with plum blossom, a black background with blue flowers, or a grey background with white bamboo as well as other various colors and designs, which are blended with colorful Japanese paper cutting, Chinese bamboo painting and elegant Western styled lace and other elements.

All of these have broadened the telecast function of TV and have brought a brand new visual experience to consumers. Even when powered-off, TCL E72 is a piece of bedroom furniture with significant aesthetic value. The personalized design fully demonstrates the trend towards a next generation of TVs that will be designed for the bedroom, the den and even the bathroom.

As a world leading consumer electronics product manufacturer, TCL has adopted innovative industrial design as its development trend and advocates the "Creative Life" with innovation: Namely, TCL launches innovatively designed products with a sharp insight into the life of the average consumer and brings the concept of the Creative Life to its consumers.

Industry insiders believe that the design concept, that TCL has always insisted on, serves as a very positive and significant role model to China's less experienced consumer electrical product manufacturers as they are confronted with severe competition from internationally-renowned brands.

At present, TCL's design strength within the industry has enabled the TCL brand to enjoy a market performance superior to that of other international brands. Since 2006, TCL has consecutively won the 2006 French Janus Design Award, the 2007 APCI (Agency for the Promotion of Industrial Creation) Design Star Award and the 2006 CCTV s Best Independent and Creative Design Award at the Innovation Grand Ceremony.