CSR shines in Abu Dhabi

As China s only rail vehicle manufacturer, CSR Zhuzhou Locomotive Co., Ltd. CSR Zhuji participated in Middle East Rail 2011 in Abu Dhabi, capital of the UAE. CSR attracted wide attention by its tremendous strength in the area of rail transit equipment and concept of offering all-round system solutions.

In the eleventh five-year period, CSR established offices in countries and regions such as the US, Europe and Africa, and all subsidiaries established corresponding overseas marketing services based on local market conditions. In the twelfth five-year strategy, CSR mapped out a proposal that it would grow into a major growth pole with a share of over 10% in the global rail transit equipment market by the end of the twelfth five-year period.

According to the source, Middle East Rail is the largest rail exhibition in the Middle East and North Africa. To improve the brand effect of CSR in the two regions, promote CSR s main products, as well as new products and technologies like rail engineering vehicle, super electric vehicle, 100% low-floor vehicle and low & medium-speed maglev vehicle, CSR Zhuji participated in the exhibition as a premium sponsor.

In the four-day exhibition, CSR came under the spotlight as one of the most attractive enterprises. Government departments and corporate staff from countries like the UAE, Qatar, Jordan, Oman, Syria, Iran, Saudi Arabia and Tanzania visited CSR s booth in succession, requesting the brochures and product leaflets of CSR and its subsidiaries, learning about product performance and parameters, and inquiring about CSR s organizations in the UAE. Also, they negotiated with CSR on technical cooperation and participation in rail bids in their countries.

During the exhibition, CSR actively carried out business activities. On March 1, Xu Zongxiang, executive director and general manager of CSR Zhuji and Shi Shenglin, deputy general manager of the Overseas Department of CSR met with Ghanim bin Saad, president of Qatar Railways Company, introducing CSR s major products and overseas strategy, and exchanging ideas on CSR s involvement in rail construction in the Middle East. Ghanim extended warm welcome to CSR, expressing the willingness to cooperate with CSR s subsidiaries in the future, and inviting CSR to the next edition of the exhibition in Doha, capital of Qatar, in 2012.

At the manufacturer seminar on March 2, in the keynote speech on Urban Rail Transit Solution Providers , Xu elaborated, with pictures and texts, on CSR s history, organizational structure, international cooperation, major products such as electric locomotive, international combustion locomotive, EMU, mass transit vehicle and bus, as well as new products and technologies such as rail engineering vehicle, and answered consultation from attendees.

On March 2, Xu and Shi headed to Dubai for a call on Gao Yusheng, Chinese ambassador to the UAE, introduced CSR s participation in international exchanges, and exchanged ideas on implementation of the strategy of going out and government support.

Media such as International Railway Journal IRJ, Railway Gazettee and Terrapinn Pte LTd of The United Arab Emirates Television interviewed Xu about the products, R & D, marketing and development strategies of CSR and CSR Zhuji.

Through the exhibition and business activities, CSR vigorously demonstrated its image as a world-class rail transit equipment enterprise, expanded its brand influence and cemented relations with target customers to lay a solid foundation for future cooperation.
At the exhibition, rail transit giants such as Ansaldo, Bombardier, Faiveley and Vossloh also promoted their new products and technologies, and probed into the opportunities and challenges for railway enterprises in railway development in the Middle East and North Africa.