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JAC Motors, Quality Created Brand

JAC Motors, Quality Created Brand

Write: Zuzana [2011-05-20]

At the end of 2010, the report of JAC exciting news come continuously: On October 21st, JAC became the only independent vehicle brand that got the national quality award; On December 17th , JAC welcomed its 200th million vehicle off the line; On December 28th , JAC held the first delivery ceremony of 620,000 units vehicles to Brazil in Shanghai.

JAC is showing his confidence to Chinese independent auto brand going to the world by action. JAC General Manager and JAC International Vice-General Manager Mr. She Cairong expressed repeatedly in the interviews that JAC will persist in quality orientation as before, and he also stressed that quality is the most important in the international markets.

2010: JAC Exports Lead Chinese Brands Persistent in Quality is the Key Factor

In 2010, JAC has exported 21569 units of vehicles in total, up by 78%, the export growth rate of which was No.1 among Chinese independent brands and 20% higher than the average industry growth rate. In the international market, the exports of JAC light trucks have kept NO.1 position for several years, while the passenger cars which have only entered the international market for two years also kept stable development, shaping the competitive edge in both commercial vehicles and passenger vehicles.

Compared with 8418 export units in 2006, Mr. She Cairong said the reason why JAC exports can realize sustainable growth is because JAC always pursues to the products quality. At the beginning of 2006, JAC organized JAC International to take charge of overseas cooperation project. That JAC export growing rate successfully lead Chinese auto industry and go around the world is because JAC takes priority of quality during the development.

National Quality Award by the National Quality Association and Exemption from Exports Inspection by General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China are all the best confirmation to JAC quality. In the views of Mr. She Cairong, all these honors are also pressure, but pressure inspires motivation to promote JAC to be stronger.

Because of the quality persistence, JAC can whether the adverse market environment and keep stable development in face of 2008 world financial crisis. Mr. She Cairong said, benefit from the sound and sable operation style and perfect risk control programs, JAC can demonstrate outstanding performance facing crisis, meanwhile, JAC took active attitudes in the crisis, optimized the products structure, took the initiative to find new customers, actively contacted with the partners in Vietnam and Brazil and so on .

2011: Make Clear International Routes, Strive to Create Milestone Achievement

On December 17th, 2010, JAC unveiled its prospects in the Twelfth Five-Year Strategy release. By now, JAC has finished the layout of the regions including Southeast Asia, Southwest Asia, Middle East, South America, Africa and East European. In the markets of Chile, Peru, Algeria, Egypt, JAC has kept No.1 market share position among the same kind of Chinese brand products for several years.

Twelfth Five Year strategy clarified JAC strategic layout and routes. Standing on the threshold of 2011, Mr. She Cairong expressed his undisguised confidence to JAC smooth implementation of the Twelfth Five-Year Plan. During the Eleventh Five Year , JAC outstanding performance in south America markets has paved the way of JAC development in Middle South America and aims to enter North America mainstream markets; after cooperating with the partners in Middle East and North Africa, JAC has reached East European regions and set up marketing network in Ukraine, Poland and Russia, during the Twelfth Five Year , JAC aims to reach higher-level and more competitive West European markets.

As to 2011 development, Mr. She Cairong believed it will be a milestone year, he hopes that the export achievement can reach 40,000 units, or even 50,000 units, twice the growth rate of 2010. JAC will always stick to value orientation and create quality JAC. Meanwhile, JAC will intensify its efforts in the strategic regions development and transform the products output to technology output in the business forms.

At last, he mentioned that JAC will improve the international sales team qualities; he believed that with the persistence to quality JAC, JAC entering the mainstream markets will be just around the corner.

Quality Event

JAC J5 Was Selected as Chinese Energy-Efficient Vehicle (Fifth Batch).
In the Public Announcement, JAC J5 was selected in the Fifth Chinese Energy-Efficient Vehicle Popularizing Catalogue, auditing by National Development and Reform Commission (NDRC), Ministry of Industry and Information Technology (MIIT) and Ministry of Finance People s Republic of China (MFPRC).

JAC adheres to the philosophy that quality determines the success to break the quality competitiveness. Up to now, JAC J5, J3 and J2 are all selected in this catalogue. According to Energy-Efficient Vehicle Popularizing and Implementing Detail Rules , the customers can enjoyed the government allowance. JAC expresses that this event would have a positive impact on JAC sales and earning capacities.

Quality Event

Accelerating the Globalization, Hi-Quality JAC Established Overseas Assembly Factory.

In March 2010, JAC established the first overseas joint venture company---JAC Vietnam Company, whose annual production capacity has been reached 6,000 units and the main products were light trucks and dumpers.

JAC Vietnam Company is the first overseas investment projects of JAC, which possesses the functions of promoting international operation capacity, expending international markets and accumulating experience. Meanwhile, it is also the foundation of JAC developing Southeast Asia markets.

JAC has established nine KD assembly factories in the world, such as Russia, Malaysia, Burma, Egypt, Ethiopia, Indonesia, Pakistan and Morocco.

Quality Event

JAC Made The Cooperation with American Auto Power.

On September 16th, 2010, JAC and American Navistar International Corporation officially signed the agreement of Engine Joint Investment Project in Beijing, and also signed the Medium &Heavy-duty Trucks Joint Investment Project with NC2 Company.

It is worthy to mention that the joint investing method of JAC Medium &Heavy-duty Trucks is quite different from other Chinese auto enterprises in the past. We believe that the true cooperation is not market exchanges technology , but an equal cooperation, just like JAC and Navistar. Mr. Zuo Yan an, Chairman of JAC Motors, specifically emphasized the fairness and protected the dignity of Chinese independent brands.

In the future, the joint corporation will produce all series of JAC medium &heavy-duty trucks and use JAC brand. Meanwhile, both JAC and NC2 have the equal contribution in technology, manufacturing, marketing and manage ability construction. It is not only a win-win cooperation, but also an equal international cooperation, creating a precedent in domestic and overseas cooperation. At the same time, it is the milestone of JAC coming to the world. Navistar Group Chairman & President said that: JAC will become the main trend after establishing the joint corporation.