Gree Received Three Top Prizes Within A Year

Gree Received Three Top Prizes Within A Year

After receiving World Brand and Air Conditioning Industry Symbolic Prize, Gree Electric Appliances, Inc. of Zhuhai (hereinafter called Gree) was awarded other National Quality Control summit China Quality Management Award on the 2006 Presentation Ceremony of China Quality Management Award and Exchange Conference for Advanced Enterprise of Implementing Performance Model held in Beijing at November 4. This is the top prize award to enterprise that made outstanding achievement on performance excellence management.

World Brand, Air Conditioning Industry Symbolic Prize and China Quality Management Award are the three top prizes that Chinese enterprises dream to have, and it is rare that Gree received these three top prizes within a single year.

By studying and consulting the three quality prizes in the world Malcoln Baldrige Award in the USA, European Quality Award and Edward Denming Prize in Japan, China Quality Management Award was set in China. Take Performance Excellence Estimate Guideline as standard, it strictly estimates the quality control of an enterprise on 7 fields: organization and guidance, strategy, customer and market, resource, process control, measurement, analysis and improve, and management.

Implementing performance model is the long-term strategy of Gree, and Gree always insist in the philosophy of the best quality is the best for consumers. With the mind of pursue excellence, keep innovating and creation is the first, Gree introduced performance excellence model in 2001, and received encourage prize of China Quality Management Award at that year.

In these 5 years, Gree pushes performance excellence management and received outstanding achievement: in 2005, the sales amount reached 18.248 billion RMB (about 2.3 billion USD) and sales volume of household units exceeded 10 million units, becoming the champion in global air conditioning industry.

According to the financial analyze report to public companies, the sales volume of Gree reached 18.12 billion RMB during January to September 2006, and that was nearly 40% increased to that of last years, and overpassing the third brand more than 10 billion RMB.

On presentation ceremony at November 4, Chen Bangzhu, member of the Standing Committee of Chinese People`s Political Consultative Conference (C.P.P.C.C.) and president of China Association for Quality, highly prized the excellence management philosophy of Gree and other awarded enterprises, and encouraged them to work harder to pursue perfect. He also suggested other enterprises to learn from the awarded enterprises.