TCL LCD TV Wins "The Best Innovative Design of CCTV 2006"

TCL LCD TV Wins "The Best Innovative Design of CCTV 2006"

December 13th,2006

8th December 2006 Beijing In the ceremony of CCTV Best Innovative Designs 2006, organized by CCTV, TCL once again competed with numerous well-known international brands and won the highest award, "The Best Innovative Design", of Home Appliance Category. This is the third time TCL won the award, which proves TCL's designs and innovations have made significant breakthroughs and already achieved international standard.

With market similarity everywhere, lack of differentiations among products, consumers' higher expectation in product quality, the culture behind it and its expression of life style, TCL, the largest global TV manufacturer, relying on its development of cutting edge technologies and market exploration and accumulation, has managed to catch the ever changing trends in markets and consumers.

TCL has sensitively realized that innovation and novelty in design is the Blue Sea of home appliance industry; thus TCL has invested much effort in it. LCD H61, developed by TCL, a large screen dynamic LCD TV, won the Oscar of design industry, the Janus's Best Industrial Design Award, and the honour of Star of Design 2007 of French design industry.

The two famous awards prove TCL's design capability. TCL's winning of China's most authoritative "CCTV Best Innovative Design 2006" against a thousand competitors depicts that innovation is the source of momentum for Chinese home appliances competing in the world market.

"Innovation is the source of growth for TCL," said Mr Han Qing, General Manager of TCL Multi-Media China, "Winning the CCTV Best Innovative Design is a recognition of TCL's persistence in pursuit of innovation. It also reveals that after years of hard work, TCL design has built up the strength to compete with international home appliance enterprises.

TCL proves that Chinese home appliances can also do well on the stage of international home appliance. TCL will remain innovative, and we wish to work with Chinese home appliance manufacturers together to explore a new land for Chinese enterprises in the world market."

The pundits commented that innovation in design is not only the great Blue Sea beyond the highly competitive home appliance market, it is also the essential part of consumers' pursuit of modernization and home feeling in products. As TCL has deep understanding about the market and consumers, and is able to make accurate forecast, H61 LCD TV offers superb audio-visual enjoyment for consumers and provides a new model for the inland home appliance market.

CCTV 2006 Celebration of Innovation "The Best Innovative Design" winning product:

----TCL H61
TCL H61 possesses a modern simple outlook, graceful and charming. It acquires Full HD model, the A-grade LCD face board which is also adopted by LG, Phillips, and Samsung, and 120Hz Digital Double-Frequency technology. H61 offers 4ms response time and a dynamic contrast rate of 5000:1, presenting perfect image quality. The design idea of the sound boxes at two sides came from the Egyptian pyramid. The sound box can separate with the TV, glides back and stands-alone. It can also rotate according to users' desired angle and provide the best sound field and beautiful sound.