Most Globally Competitive Chinese Companies

2007-7-2

Partnered with Global Entrepreneur, Roland Berger Strategy Consultants revealed the 20 companies that won the prize of Most Globally Competitive Chinese Companies. Gree Electric Appliances, Inc. of Zhuhai was ranked with its outstanding business.

This award was a report that reflected how Chinese companies survive and compete in the internationalized era. Analysts looked at overall business performances, sustainable competitiveness and company cultural management. The result witnessed and recorded the hard experiences in the development of Chinese companies from national company to multi-national company.

Gree Electric Appliances was the only specialized household appliances manufacture company that ranged. When global household appliances brands are more and more concentrated, Gree maintains a 30% growth on the entire business since 2003 which includes a 50% growth yearly on overseas market, and all these result on the global sales No.1 in household air conditioners since 2005. The outstanding business proved Gree s strong competitiveness in internationalized market.

Experts from Roland Berger Strategy Consultants pointed out that Gree worked on a different way on internationalization, its steady operation philosophy of Market first then factory made its overseas manufacture bases gained within only 3 years since its establishment. Gree was a successful sample for Chinese companies for it insisted in Brand export and technical export when facing a new market and lowering its risk in max but improved its sustainable competitiveness in internationalization.

Gree always consider that brand is the only weapon for a company to capture market. Thus Gree works hard to promote Gree brand from the first day for it to develop overseas market. Now, Gree brand air conditioners are presented to more than 80 countries and regions, and the proportion of Gree brand in the entire export sales volume will become bigger and bigger.