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How are the Quality Products Conducted?

How are the Quality Products Conducted?

Write: Lily [2011-05-20]
How are the Quality Products Conducted?
An insight into the manufacture of "World Brand" Gree air conditioner
Quality has always been the key factor for production.
Judging from those long-lasting enterprises, we could easily find a common feature?excellent product quality. Gree Electric Appliances, aiming to "conduct a giant lasting a hundred years and build up a brand of refined products", also put great emphasis on the quality of the product. Now, consumers would always recall the saying of "choose Gree for high quality" when talking about air conditioner.
Gree air conditioner has become a flag within the industry.
So what secrets does Gree company have for its quality guarantee? Let s look into the company and see how it works with the systematic and strict quality guarantee chain from checking on the raw material, products design and R & D that conducted by the enterprises itself, to production and manufacture, transportation of the sales link to after-sales installation and maintenance.
Purchasing: 100% inspection to components
First of all, Gree company is famous for its strictness and pickiness for raw materials provided by up-chain enterprises. The company set up the first and only Incoming Inspection Factory in 1995. All the workers are supposed to check every parts of air conditioner in 100%, and any disqualified ones are forbidden to go into the production line.

As for the standard of material purchasing, the company sticks to the idea of market and requirements of consumer-oriented. It is also high above the industry and state standard. For instance, according to the state standard, the capacitance is up to the standard as long as it can operate for 600 hours with a surface temperature of 70 ; but in Gree company, it has to be 1000 hours.

For the selection of the key components, Gree would rather choose the products of world-known brand at great costs, such as compressors of Hitachi, Panasonic and Copeland; high-effective copper tube of the famous enterprises like Henan Golden Dragon; galvanized sheet instead of steel plate, with the zinc thicker than the domestic counterparts; injection forming raw material by ABS with excellent and stable performance.

Multiple material quality guarantee system and purchase standard ensure the high effectiveness and reliability of the components of Gree air conditioner, allowing it to withstand the tests for years.
R & D: never put consumers into experiment
Gree company holds the view that the good product quality is not tested but designed. To control the problem of quality raised in the process of design and R & D, Gree has always kept to the principle of "Five aspects for proposal, Three argumentations, Four evaluations"

First the proposal of products should be based on "Five aspects", market and consumers, society, suppliers, employers and stockholders oriented, so that the products would gain larger market share and good economic and social benefit, as well as popularity among the consumers. "Three argumentations" means full argument of the representatives from proposing department, project department and other relevant departments before settling down; "Four evaluations" is the comprehensive evaluation by technology R & D department, with which the products have to go through at four key links.

If no problems, the sample could then be put into mass production. In Gree company, there are more than 270 world-class laboratories, checking problems occurred during the process of R & D, and testing performance, noise and comfortability of the new sample, so as to make sure its reliability before put into market.

Because of the strictness in R & D, every type of Gree air conditioners is welcomed in the market. So far, apart from its hot sale in domestic market, Gree has passed a number of foreign authentications such as German GS Certification, Europe CE Certification, America UL Certification, Canada CSA Certification and Saudi Arabia SASO Certification. Its products are also exported to over 200 countries and regions.
Production: stringent processing checking and "harsh" in quality

Gree always pays great attention to the quality of processing during the production. The famous "Fourteen Bans by President" and terrifying "quality guards" are used as the methods to treat this kind of processing problem. Carried out in 1999, the "Zero Fault" campaign with 1 million prize includes several links such as manufacture, design and purchase.

A series of stringent treatment has greatly improved the quality, reliability and stability of Gree air conditioners, as well as reduced the repair rate. In the early 2000, an American company ordered 40,000 units, with only 4 disqualified. This repair rate of 0.001% has left all competitors far behind

Transportation: falling test, good air conditioner comes from "falling"

The good quality of air conditioner itself doesn t mean a good performance in front of consumer, for it has to be transported, stocked and installed before consumers actually using it. So a series of quality problems caused by collision and breaking need to be avoided during the process of loading and uploading, such as missing and distortion of certain parts.

In this case, Gree company builds up the first complete air conditioner package breaking laboratory, imitating the whole process from products departure to its destination. The repeated experiments like falling, piling up, ultra-high and low temperature and vibrating experiments have covered all the possible problems.

Sometimes an air conditioner has to go through as much as 13 experiments.

Installation: the first "installation supervision system" ensures quality

There has long been a saying that "30% in quality, 70% in installation" in the industry. That is to say, with a good quality but poor installation, the product is still a disqualified one. Generally speaking, the quality of installation depends on the service network spot. In this regard, Gree company not only put forth professional training for the network spot nationwide, requiring technicians working with certificate, but also pioneered and set up "installation supervision system".

So with the "installation supervisor" throughout the country, the company could carry out its open and secret investigation in the air conditioner installed and service within the whole national network, rewarding the good and punishing the bad. This action has driven the service of Gree air conditioners top of the industry, improving its installation quality greatly and praised by the consumers.

The quality guarantee of Gree products covers the entire process of R & D, production, transportation and installation. The company keeps the promise of "never put consumers into experiment" on every link. Only through these countless rules can the Gree air conditioners be reliable enough to survive the changing market, and works miracle with an annual output of 16 million units, 67 million users and world s No.1 company in production and sales volume for 3 years in a row.
At the first Session of the 11th National People s Congress few days ago, Ms. Dong Mingzhu called on "all the exported products should represent China". With its high product quality, Gree Electric Appliances aims not only to become the world brand as a Chinese enterprise, but also build up a fine image of Chinese quality product. It is highly hoped that Gree could gain the reputation worldwide just like other international brands such as Germany brand Benz and BMW!